The Year of the Sheep - Hitsuji doshi

2015 is the year of the sheep. The Japanese word for sheep is hitsuji. The kanji character for sheep came from the shape of a sheeps head with two horns, four legs and a tail. Click here to learn the kanji character for sheep. Lamb is kohitsuji, shepherd is hitsujikai, wool is youmou. Sheep are rare in Japan since the climate of Japan, which is very humid, is not appropriate to raise sheep. Most wool and mutton are imported from Australia, New Zealand or Taiwan. The sheeps bleat is mee mee. Click this link to learn more about animal sounds. The Japanese have a custom of sending New Year Cards, called Nengajou. Most people use nengajou as sold by the Japan Postal Service. Each nengajou has a lottery number printed on the bottom of the card, and people who receive the cards can win prizes. The winning numbers are usually published in mid January. Although the prizes are rather small, people enjoy it as a part of New Years celebrations. Click this link to read my article, Writing New Years Cards. The Nengajou also come with a pre-printed postage stamp. There are 8 varieties of pre-printed stamps that one can choose from this year. The designs include New Years decorations, an eto animal (sheep in 2015), Disney characters, and so on. One of the stamp designs, which is a picture of a sheep, is becoming the talk of the Internet. Eto refers to the Chinese zodiac symbols. Unlike the Western Zodiac, which is divided into 12 months, the Asian Zodiac is divided into 12 years. Therefore, the last time a sheep appeared as an eto was in 2003. The stamp of 2003s negajou was a picture of a sheep, which is knitting. The picture of the sheep on 2015s stamp is wearing a scarf. There is an explanation on the Japanese Postal Service site that says, ç · ¨Ã£  ¿Ã£ â€¹Ã£ â€˜Ã£   Ã£  £Ã£ Å¸Ã£Æ'žãÆ'•ãÆ' ©Ã£Æ' ¼Ã£ Å'Ã¥ ®Å'æˆ Ã£ â€"㠁 ¾Ã£ â€"㠁Ÿã€‚ Amikake datta mafuraa ga kansei shimashita. (The scarf, which was in the middle of being made twelve years ago, is now finished.) This is the first time that the Japanese Postal Service made a design linked with a previous eto animal. They are hoping that people have fun with this year’s nengajou, and also fondly look back on the time that has passed. Like the astrological zodiac there are all sorts of things which influence individual people. The Japanese believe that people who are born in the same animal year share similar personality and character. People born in the year of the sheep are elegant, highly accomplished in the arts, passionate about nature. Check what year you were born in and what kind of personality your animal sign has. Twelve zodiac animals are the rat, ox, tiger, rabbit, dragon, snake, horse, sheep, monkey, rooster, dog and boar. Compared to the other zodiac animals such as the snake (hebi) or horse (uma), there are not many expressions including the word sheep. Hitsuji no you (like sheep) means docile, sheepish. Hitsuji-gumo (sheep cloud) is a fluffy cloud, floccus. ç ¾Å Ã©   ­Ã§â€¹â€"肉 Youtou-Kuniku (sheeps head, dogs meat) is one of the Yoji-jukugo which means using a better name to sell inferior goods, crying wine and selling vinegar.

Self-Reliance by Ralph Waldo Emerson Non Conformity in...

In New England, Congregational Church grew into one of the biggest movements of religion, literature and philosophy as a reform in the early nineteenth-century in American history. A group of people including former Unitarian ministers made American transcendentalism started its transformation of the American intellect. These people wanted to reform the church because they saw it as a social religion which did not awake the individual’s realization of his own spirituality. These transcendentalists tried to urge their ideas of the significance of the self in spiritual life. American transcendentalism reached its peak in New England in the 1840s under the leadership of Ralph Waldo Emerson. As a former Unitarian minister, Emerson was at the†¦show more content†¦A man is relieved and gay when he has put his heart into his work and done his best; but what he said or done otherwise shall give him no peace.† (20). He emphasized the fact that people should believe in th eir thoughts and never hesitate to share it with others rather than keep it just because they were afraid of being misunderstood. Referring to God, he meant that the great works can never be done by the cowards. Emerson helped many important people with his ideals in American history such as Barack Obama. Obama also referred to this significant point of Self- Reliance in his inaugural speech and stated, â€Å"We understand that greatness is never a given. It must be earned. Our journey has never been one of the shortcuts or settling for less. It has not been the path for the faint-hearted ¬Ã‚ ¬ for those who prefer leisure over work, or seek only the pleasures of riches and fame.† (5). He used the word â€Å"faint-hearted† to highlight the fact that people must not be coward and share their individual thoughts with the world without any fear. He encouraged the audience and urged them that they must be brave in order to earn the greatness. According to this context, a person who does not act upon his or her own thoughts and ideals is an individual who fails to be self-reliant; therefore, he or she is out of God’s purpose. In Emerson’s view, these people who fail to be self reliant cannot fulfill their desires and they cannot be happy or productive. On the otherShow MoreRelatedTranscendentalism Vs Nonconformity1061 Words   |  5 PagesNon-Conformity: The Past, Present, and Everything Inbetween   Ã‚  Ã‚   Ralph Waldo Emerson, the man who started the Transcendentalism movement, was an American poet and essayist. Transcendentalism was a literary and philosophical movement in the 1820’s and 1830’s that was considered an opposition to the previous age of Romanticism. Transcendentalism emphasized the importance of the individual, nature, and the Oversoul, among other things. 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Internal and External Factors free essay sample

External Factors Laura Smalt XMGT/230 May 12, 2013 Dr. B Internal and External Factors The organization I chose to write about is Subway restaurants. I have worked in management in two different locations, and have had a firsthand look at what goes into the four functions of management and how they interlock with each other. If I were to consider the planning aspect of this organization it is amazing the amount of work, projecting, forecasting, and implementation that it entails. Factors such as globalization play a huge role simply because this organization has over twenty thousand locations in seventy-eighty countries. The economy, trends, cultures, and habits in each region are taken into consideration in the planning function. When planning, corporate must consider the economy in each region, which is why one region may have a different monthly special than another. Organizing all of this also falls into the planning phase, because everything needs planned with individual marketing material, and training materials. We will write a custom essay sample on Internal and External Factors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Other factors have effects on all this as well. Keeping up with the current technology for instance, helps to keep their locations running smoothly and efficiently. Being one of the world’s largest sandwich franchises requires planning and organizing to keep up with changing innovations, and to create new menu options that keep them competitive with others. When you look at the four functions of management as a whole, it is easy to notice that not only does each function interlock, but also the organizing function interlocks with both planning and leading. In order to maintain uniform locations that are all kept up to franchise standards systems must be put in place. This is also an excellent chance to provide front line support on location where it is needed most. I think in this function factors such as diversity and ethnics have a tremendous impact. Because these require so much interaction, these factors must be considered. For example, if the regional representative shows up for the monthly sales and promotions meeting or for the inspection to all-Spanish speaking location there would be major communication issues. To address this all regional representatives are custom chosen for the areas they cover. These are the locations linked to corporate, and their leaders to keep in compliance. Because diversity and ethnics can encompass so much it is essential for management to know how to work with both. For example, management can assign a task to any employee, but if that employee does not have that skill to complete the task in the end, the results are less than desirable. Because of this management must need to know how to assign tasks and work with the diversity they have in the employees. Ethnics on the other hand should be uniform and level throughout the organization, because it aligns management and all personnel within the company in behaviors, and values. Ethnics also play a major role in public relations, because the organization’s ethnics reflect the image the public has of them. This is all brought together with the controlling function of management. Monitoring the entire organization, developing new ideas, and applying changes happen here. This includes monitoring sales, controlling costs, and adjusting as needed. If a promotion in a certain region is performing badly, then marketing may be tasked with analyzing that market again to see if a different promotion or strategy would work better there. Cost control would be monitored with the control function, things such as logistics, internal communications, purchasing, and human resources all need to be overseen and adjusted as market and profits allow or demand. To summarize internal and external factors such as globalization, technology, innovation, diversity, and ethnics affect almost every aspect of any organization. From the top of CEO of the organization down to the front line managers, these factors affect both on a daily basis. When making decisions all these things must be considered and applied to the specific market or situation. Just as the point of sale manager must consider diversity when making decisions about assignments, and day-to-day operations so must the upper level executive when dealing with the diversity place upon him when dealing with shareholders, or other organizational officers. Globalization affects just about any organization in existence as well. With digital age comes the need to compete not only with the local influences and factors, but with global as well. Technology and innovation I do not think can be ignored or escaped in any organization today. Again, with the digital age so many people rely on social applications and similar venues for marketing and development that to ignore this be a serious error. Depending on the organization, these functions are necessary for some. The world has become too competitive to not monitor these and keep up with one’s competition. Internal and External Factors free essay sample I think this might be the most popular soft drink because of their advertising techniques, Coca Cola have advertised themselves well to people of all ages, and is now one of the most world known soft drink in the world. I also discover that the majority of people prefer to buy fizzy drinks rather than still drinks, this is probably because it allows the consumer to gain more energy and will give them a higher sugar level. This allows me to know that when creating a soft drink I will ensure to make it fizzy as it appeals mainly to the target audience that I would be trying to appeal to buy my product. According to my research I’ve also discovered that † he majority of people prefer to have a bottle drink rather than a can, this means when designing my product I would design the packaging in different size bottles this allows the consumer to open and reclose their product as much as they wish too. We will write a custom essay sample on Internal and External Factors or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I also discovered that in my local supermarket that they have discounts on some of there soft drinks, this will appeal consumers to buy the products and try out knew drinks as they are on special offer, this is a good way to appeal people to start buying your product for the first time. There are many different advertising techniques when it comes to advertising your soft drink, the main two that I have seen is billboards and television advertising, the television adverts either run in a sequence over time or are a completely different episodes. For example Coca Cola who are best recognised for their Christmas advert, these adverts have attracted peoples attention for years now. These advertising techniques are used because they ttract the target audiences attention, everyday you will find people of all ages watching the television and seeing these advert, to make a good advert and appeal to your audience you have to ensure you make a unique and eye catching advert. Billboards work in a similar way the majority people will go out and about on the street everyday and take notice of these billboards however you have to ensure that they are eye catching to get people to actually take notice to the billboard and advertising.

The Intern Essays - English-language Films, , Term Papers

The Intern In the movie "The Intern", 70-year-old Brooklyn man Ben Whittaker has been retired for quite some time. After his wife Molly died, he attempted to occupy himself with traveling, golf, cooking lessons, yoga, pinochle, and attend ing plenty of funerals. But not having a precise schedule has left a giant hole in his life that desperately needs to be filled. When he observes an opportunity for a Senior Internship Program with the company About the Fit, an ecommerce fashion startup in existence for only 18 months, he excitedly sub mits the necessary application and video introduction. After a few awkward interviews ("Where do you see yourself in ten years?"), Ben is hired for the position. He is more than qualifi ed to serve as an assistant to tough-as-nails founder and CEO Jules Ostin (Anne Hathaway), who is obligated to keep the intern around for a minimum of six weeks. And Jules' unpleasantness increases when her advisors and investors urge her to consider hiring a more experienced executive officer to handle the company's lightning-fast expansion and rapid customer influx. Routinely working through the misadventures of a bustling office space , Ben clash es with the others regarding age. At first, he i s out-of-place and underutilized, but soon enough he goes beyond to improve the lives of his coworkers and become the best intern. Ben becomes acquainted with Jules as they meet for the first time. This is stage one : acquaintance . Stage two , the build-up stage, would be when the two of them start working together which caus es Ben to start driving Jules around. Stage three , which is the continuing stage, comes to be when Ben is welcomed to spending time with Jules daughter Paige . He is allowed more interaction with the entire family giving Jules the trust she desperately needs. Stage four would have to be when Jules asks Cameron to transfer Ben to another department in the company. The deterioration stage should be when Ben is transferred and Jules realizes this after the fact. Desp erately needing him for everyday knowledge, Jules tracks him down and asks him to come back. T h i s w o u ld be the turning point of the relationship and Jules works quickly to resolve this issue. The generation gap of this movie is both dramatical and comical simultaneously. One example is when Jules walk ed Ben through the steps of populating his Facebook profile. Another example would be when Ben explained his reason for always carrying a handkerchief. Wearing a suit to work every day is another example of the generation gap due to the casualness of others at the workplace. There are more examples from the movie but these here are just a select few. The type of small group this company is should be e xplain ed by referring to the group climate which is a very relaxed , a very fast paced company. With this climate , the cohesion of the workforce is remarkable in that respect. They are a very close knit staff, undoubtedly accepting Jules as their leader. The organizational culture is something that most companies do not possess which is a relaxed environment regarding the staff performing their jobs. Each member 's roles are clear throughout the movie with respect to their roles within the company . In the beginning of the movie, Ben had to endure an application process to successfully ge t hired as "The Senior Intern". To d escrib e this process , Ben had to record himself digitally and submit his video file to company . This type of application process was appropriate in the movie for the intended interviewees , but today, this would make the interviewee feel less wanted and put off . No one wants to ever interview for a job let alone interview themselves and then send a movie to a prospective employer.

Risk Aversion

Sections Of Major Prophets And Minor Prophets Religion Essay Essays

Sections Of Major Prophets And Minor Prophets Religion Essay Essays Sections Of Major Prophets And Minor Prophets Religion Essay Paper Sections Of Major Prophets And Minor Prophets Religion Essay Paper The former Prophetss include Joshua, Judges, Samuel, and Kings. Joshua had a strong religion in God that he demonstrated when he led the state of Israel. His most celebrated conflict was in Jericho where his ground forces marched around the metropolis for seven yearss blowing horns. In Joshua 6:20 we read that the people heard the horns, they shouted and the wall around Jericho collapsed ( NIV, 1984 ) . Samuel became one of Israelis greatest Prophetss. He finished the work of the Judgess, began the school of the Prophetss, and anointed Israelis first male monarchs. His boy turned off from God, taking payoffs and corrupting justness ( NIV, 1984 ) . This caused the people to reject the leading of the Judgess and priests and clamored for a male monarch like the other states had ( NIV, 1984 ) . Judges is a book about heroes, and besides about wickedness and effects. The Judgess are: Othniel, Ehud, Deborah, Gideon, Samson, Samuel, Saul and David ( NIV, 1984 ) . These Judgess were non perfect ; in fact, they included and bravo, a sexually promiscuous adult male, and a individual who broke all the Torahs of cordial reception. They were submissive to God, and God used them ( NIV, 1984 ) . Get downing in order of day of the month is Jonah. Jonah became a prophesier in 793 B.C. iJonah was known as a prophesier of the northern land in the reign of Jeroboam II. Jonah was commissioned to travel and prophesy at Nineveh. He ran from Godis naming and ended up in the abdomen of a igreat fishi merely to be let out. He continued on to Nineveh to transport out his mission, and Nineveh repented and was savedi ( NIV, 1984 ) . In 760 B.C. came Amos. Bing a layman, Amos was a adult male of God, a individual whose life was devoted to functioning the Lord and whose life-style reflected his devotedness. God gave Amos a vision into the hereafter ( Amos 1:1 ) and told him to take a message to Israel. Amos confronted the Hebrewss with their wickedness and warned them of the at hand judgement ( NIV, 1984 ) . Throughout the book of Amos, we see hymns that glorify the originative activity of God and declare that God will be the justice of all states ( Simundson, 2008 ) . Hosea ( 760-730 B.C. ) was commanded by God to get married Gomer who in bend was unfaithful to him and caused him many griefs merely to hold Hosea travel and convey Gomer place and love her once more. iGod used this episode in Hoseais life to demo the Hebrewss when they turned their dorsums on God which led to their devastation. Just like Hosea did to Gomer, God was merciful and offered hope to Israel. He criticized Israel for traveling after other gods.i ( NIV, 1984 ) Isaiah ( 740-700 B.C ) was considered to be the greatest prophesier. He was Godis courier to Judah where he prophesied. He called the people to turn from their lives of wickedness and warned them of Godis judgement and penalty ( NIV, 1984 ) . As a prophesier, the Christian statement goes, Isaiah foresaw the hereafter coming of the Christian christ who carried our affliction and in his contusions we were healed ( Isaiah 53:4-5 ) . Micah, a prophesier from 737 -690 B.C. , had his topographic point of activity in Jerusalem and Judah. iMicahis message is designed to avoid the worst catastrophe by turning people from their wickednesss. He made it clear that God hates unkindness, devotion, unfairness, and empty ritual i and he still hates these today. He is remembered as holding been successful in this, at least every bit far as Jerusalem was concernedi ( McConville, 2002 ) . Habakkuk was a prophesier around 630 B.C. iHe was a adult male who sought replies, and being troubled by what he observed, he asked hard inquiries. After having Godis replies, he responded with a supplication of religion. He saw a dying universe and it broke his hearti ( NIV, 1984 ) . Habakkuk lamented unfairness in Judah and prophesied that it would be punished in bend for its ain offenses ( McConville, 2002 ) . Zephaniah ( 627B.C. ) was a prophesier edge to talk the truth. He did this clearly, thundering certain judgement and atrocious penalty for all who would withstand the Lord ( NIV, 1984 ) . He warned the people of Judah that if they refused to atone, the full state, including Jerusalem, would be lost. He made it clear that there would be judgement foremost, so blessing ( NIV, 1984 ) . Jeremiah ( 627 i 580 B.C. ) served as Godis spokesman to Judah. When he spoke, cipher listened. He urged the people of Judah to move, but cipher moved. He was hapless and underwent terrible want to present his prognostications. He was thrown into prison and into a cistern, and he was taken to Egypt against his will. He was rejected by his neighbours, his household, the false priests and Prophetss, friends, his audience and the male monarchs. He stood entirely most of his life, declaring Godis messages of day of reckoning, denoting the new compact, and crying over the destiny of his darling state ( NIV, 1984 ) . Jeremiah felt firsthand Godis love for his people and the peopleis rejection of that love. He was a failure to the universe, but a success when measured by God ( NIV, 1984 ) . Daniel ( 605 i 530 B.C. ) held a outstanding place in the Babylonian authorities. This place was because of his ability to construe the kingis dreams that told of Godis unfolding program. Along with his three friends, Shadrach, Meshach, and Abednego, they refused to bow down to an image of gold and were condemned to a ardent decease. God intervened and spared their lives ( NIV, 1984 ) . Daniel was besides thrown into a lionis lair when he broke a decree stating that no 1 should pray to any God or adult male except the male monarch for 30 yearss. Although he was thrown into the lair, he still refused to pray to anyone except God, and did so three times a twenty-four hours ( NIV, 1984 ) . Ezekiel ( 593 i 570 B.C. ) was a adult male who chose to obey God. He was a priest who served as a Judaic istreet preacheri in Babylon for 22 old ages where he told everyone about Godis judgement and redemption, and called them to atone and obey. He besides predicted the besieging and devastation of Jerusalem ( NIV, 1984 ) . Nahum ( 593-570 B.C. ) pronounced judgement on Nineveh, which was called a icity of bloodi , a metropolis of inhuman treatment, and the Assyrians are judged for their haughtiness, devotion, slaying, lies, perfidy, and societal unfairness. He predicted that this proud and powerful state would be absolutely destroyed because of its wickednesss ( NIV, 1984 ) . Haggai ( 520 B.C. ) was the first of the postexilic Prophetss. He encouraged the Jews as they worked to reconstruct the temple. He assured them of the godly presence of the Holy Spirit and of concluding triumph, and instilled in them the hop that the Messiah would reign ( NIV, 1984 ) . Zechariah ( 520-518 B.C. ) was one of the postexilic Prophetss. Along with Haggai, he was one of the two Prophetss who encouraged the returned expatriates of Judah to finish the rebuilding of the temple. With dramatic revelatory imagination and in writing item, he told of the Messiah, the one whom God would direct to deliver his people and to reign over all the Earth. His book is one of our most of import prophetic books, giving elaborate Messianic mentions that were clearly fulfilled in the life of Jesus Christ ( NIV, 1984 ) . Joel ( 500 B.C. ) begins by depicting a awful pestilence of locusts that covers the land and devours the harvests. The desolation wrought by these locusts is merely a gustatory sensation of the coming judgement of God. He urges the people of Judah to turn from their wickedness and turn back to God ( NIV, 1984 ) . Obadiah ( 500 B.C. ) is an illustration of Godis response to anyone who would harm His kids. Very small is known about Obadiah, except that he gave Godis message to the Edomites. Because of their indifference to and rebelliousness of God, their cowardliness and pride, and their perfidy toward Judah, they stood condemned and would be destroyed ( NIV, 1984 ) . Malachi ( 433 B.C. ) rebuked the people and the priests for pretermiting the worship of God and neglecting to populate harmonizing to his will. The priests were corrupt ; they had become stumbling blocks alternatively of religious leaders. Malachi paints a arresting image of Israelis infidelity that clearly shows the people to be worthy of penalty, but woven throughout this message is hope i the possibility of forgiveness ( NIV, 1984 ) . The Old Testament is full of Prophetss whose desire was to distribute Godis word throughout the lands. The lessons they taught are as utile today as they were so. We can derive great penetration on life by what they taught. A cardinal subject that the early Prophetss dealt with was devotion. It seems that no affair what God did for the people, they ever turned their dorsums on Him and worshipped a false God. We do this today with money and ownerships. We tend to bury what is genuinely of import and for who is the most of import.

The effectiveness of international criminal law demands clarity in Coursework

The effectiveness of international criminal law demands clarity in respect of the law and jurisdiction and fairness in its enforcement requiring state support. Discuss - Coursework Example International criminal law (ICL) is not an old maxim. The concept generally emerged after the occurrence of World-War II. However, even after more than 50 years of its development, the law is still subjected to numerous contentions and controversies. Several international lawyers strongly believe that ICL lacks uniformity and autonomy that makes quite difficult for its widespread application. At the same time, it is debated that ICL has complex and rigid impact on the sovereignty of a nation. The major sources of ICL are identified to be treaties, Customary International Law (CIL), general principle of law, judicial decisions and learned writing. The scope and operation of these sources of ICL in establishing liability for crimes are argued to be not clarified. The role of International Criminal Courts (ICCs) in prosecuting the international grave crimes such as genocide, war crime and crime against humanity are claimed to be extremely important. However, according to the principle o f complementarity, ICCs are entitled to intervene and criminalise crime only when states are unable or unwilling to provide proper jurisdiction1. Against this backdrop, the study discusses about the effectiveness of ICL, which demands clarity in respect of the law and jurisdiction and fairness in its enforcement requiring state support. International criminal law (ICL) is a discrete body or subsection of public international law. In general, international law deals with inter-state relations, while ICL is paradigmatically related with restrictions placed to individuals. More specifically, international law defines responsibilities of individuals rather than states. Correspondingly, the individuals who are imposed with responsibilities are prohibited and punished according to international mechanism wherein their acts are deemed to be violation or crime under international

Research Critique Part 2 Essay Example | Topics and Well Written Essays - 750 words

Research Critique Part 2 - Essay Example The study is from the journal of the American College of Obstetricians and Gynecologists published in 2006. While HPV-16 vaccine has been shown to significantly prevent persistent HPV infections, the ultimate objective of the study is to validate whether the vaccine is also effective to prevent cervical intraepithelial neoplasia (CIN) 2-3. In this study, risks and benefits especially on the use of placebo were identified and presented to participants. Voluntary participation was noted and participants were tested on HPV-16 infection before the onset of the study. Institutional approval was also obtained for a period of up to 48 months. Furthermore, informed consent was secured from the participating women and was readily available for revocation once the participant opts to withdraw from the study. In fact, 94 women were actually dropped from the list of participants due to consent withdrawal. Thus, although the study aimed at producing an acceptable evidence to promote the utilization of HPV-16 vaccine, human rights were still taken as of primary importance and the rights of the participants to withdraw from the study was exercised. The variables are explicitly stated in the research title and resemble the exposure variable and outcome variable. The independent variable includes the type of treatment applied, either the vaccine or the placebo depending on what the participant actually received. The incidence of cervical intraepithelial neoplasia (CIN) 2-3 was compared among the two treatment groups and therefore served as the dependent variable of the study. The data collection method was scheduled on day 1, month 7, and then 6-monthly thereafter until the 48th month. Genital samples for HPV-16 DNA, Pap tests, and antibody titers were collected during each collection time. This method was specifically formulated because CIN 2-3 may need a certain period

Leadership Plan to Facilitate Prof. Dev. focusing on BrainSMART Essay

Leadership Plan to Facilitate Prof. Dev. focusing on BrainSMART strategies - Essay Example Some of the brain exercises that is necessary for people at different facets of life facing different problems are also discussed. Brain learning system has become an important tool in the hands of educators for increased professional development of the students. Through this system iit is possible to improve concentration, participation, social skills, language ability, ability to express ideas eyc could be improved a lot. In order to use this system, the educators have to be properly trained and should understand the concept behind this. But most of the educators are unaware of this fact and many of them would not like the idea of connecting this to the lesson plans. Research has revealed that it is possible to increase the levels or scores of the student by incorporating this system into the class room instructions.( Chiappetta, 2009). Leadership is a quality, which could be developed by proper brain exercises. This is a quality that require tremendous ability to communicate, understand emotions of the people, control one's own emotions, social interaction, skills for speech and to get the attention of audience. The success in this aspect depends on how brain is processing the intelligence and through proper brain exercises it is possible to improve IQ of a person and thereby his leadership ability (Dickmann & Stanford-Blair, 2002) The brain research has started in full swing after the innovation of technologies for electroencephalograms, positron emission tomography, functional magnetic resonance imaging etc, which have enabled scientists around the world to understand the changes that are taking place in the brain at each and every moment. The brain exercises have been perfected based on such studies and therefore are reliable. A person, whether he is a student or an employee at a lower level or a business executive, he could benefit a lot from brain exercises (Dickmann & Stanford-Blair, 2002). The overall advantages of doing brain exercises could be summarized as follows (Bailey, 2009). It would increase the potential of the brain by improving the span of attention, increase social skills and improve social behavior and it would reduce fight for power. Thus it would help in building bonds with people rather than disrupt it. Most of the mental disabilities could be masked by brain exercises. Different students have different learning style. The teacher should allow the students to adopt their learning style to learn. This is because a student who is learning in his or her own learning style would be able to learn better and the topic would be more meaningful to her/him (Conyers and Wilson, 2005, p.45). Thus it is very important that the teachers should understand how brain affects learning and incorporate their knowledge in the classroom so that the place would be regarded as a safe place by students and would lead to positive development emotionally and socially. There are five different learning styles for any student (Given, 2002), which should be understood by the educators for making them to learn more effectively. They are

Negative Impact Of The Bauxite Mining Industry Environmental Sciences Essay

Negative Impact Of The Bauxite Mining Industry Environmental Sciences Essay This study is an investigation into the negative impact of the bauxite mining industry on the community of Myersville, St. Elizabeth. The research will entail: What are the negative impacts that the mining industry has on the community of Myersville? What are the effects of the negative impacts that the community is faced with? How can the negative impacts be alleviated? LITERATURE REVIEW According to Effects of Pollution by Scott Foresman, pollution is defined as the addition of any substance or form of energy to the environment at a rate faster than the environment can accommodate it by dispersion, decomposition, recycling, or storage in some harmless form. The processing of alumina at ALPART generates dust thus emitting caustic soda and other waste products such as red mud trailing and gases. Mr. Williams, personnel from the Rural Agricultural Development Authority (RADA) office in St. Elizabeth explained that certain tests have been conducted on crops in which they have ruled out diseases and insects and have pointed to the dust emanating from the bauxite mining plant located in Nain, St. Elizabeth, as the main cause of the problems affecting residents crops. Mc Farlene O.A (2000), a draft author on the internet, said the major environment problem caused by the industry is the disposal of the tailing, which forms an alkaline mud. These red mud lakes resulted in the percololation of caustic residues (sodium) into the underground aquifers in local areas. The environmental impact of Jamaicas bauxite mining symbolizes the majority of mining or heavy industrial operation. Bauxite mining, which is considered as surface mining, is land extensive, noisy and dusty. Mining pits are often interspersed within small rural communities, therefore requiring companies to relocate the people and or to monetarily compensate them. An increasing concern is the loss of habitat for Jamaicas unique plant and animal species; also bauxite mining severely affects the water retention capability of the soil. The Jamaica mining act of 1947 requires mines to remove top soil before mining, and restore it as part of the reclamation process. Two other environmental impact s of great concern is dust and caustic soda contamination. During a visit to ALPART port facility, economic officials observed a considerable amount of alumina spilled on the pier and a cloud of dust being carried downwind from loading equipment. It has been argued that the dust is chemically inert; however, it adversely affects the respiratory system, pollutes the residential cistern, and defaces property. The degradation of Jamaicas delicate coral reefs along its south coast is as a result of alumina spilling during ship loading. An article titled Tailing wash-out result in death in Jamaica (2005, September 7) stated that a remediate mine tailing area in Myersville, Jamaica became a water grave for five people on July 16,2005, when heavy rain from hurricane Emily washed their car off a road and over a precipice. According to Lance Neita, ALPARTs public relation manager, the bauxite mine which was dugged thirty years ago belongs to ALPART and had been restored, rehabilitated and certified. Jamaica National Work Agency (NWA) spokesman Stephen Shaw, said that erosion had taken place at the site and guard rails should have been installed. The author of the report concludes that the ALPART tradition has been to mute local protest rather than to eliminate the source of the environmental problem. There has been ongoing protest in Jamaica about the health and environment costs of the bauxite and alumina operation. The writer Rampersad Ramsawak ( 2005) states that industries pollute water in a variety of ways and that in the first instance chemical plants such as oil refining, ammonia and urea plants release waste such as sulphur oxide, sulphur dioxide and nitrogen oxide into the atmosphere. When it rains, the water becomes polluted with these chemicals thus forming acid rain. Acid rain contributes to fishes being killed in rivers and lakes; also the soil becomes acid and this stultifies the growth of plants and accelerates the corrosion of metalwork on buildings. Rampersad also said that noise pollution can be alleviated by the implementation of legislations which prohibits noise levels over 80 decibels in residential areas and also that persons should be educated on the effects of noise pollution. DATA COLLECTION Myersville is a developed community that has approximately two hundred (200) house holders. In order to collect accurate data for the survey, the researcher decided to use primary and secondary sources of data collection in the form of questionnaires, interviews, textbooks and newspaper articles. The issuing of questionnaires was one of the most suitable form of data collection because they require little time to be completed; responses are gathered in a standardized way; information can be collected from a large portion of a group; also respondents feel confident in disseminating information because confidentiality is guaranteed and last but not least questionnaires can be completed at the convenience of the respondents in a relatively quick way. In order to receive accurate information, it was calculated that approximately twenty (20) citizens inputs would be ideal. And these twenty (20) persons would account for 10% of the population of the two hundred (200) household members (10% of 200=20). These citizens were selected randomly by placing thirty (30) names in a box after which the box was energetically shaken and the twenty (20) names ascertained. Twenty three (23) questionnaires were prepared and handed out to residents, with three (3) being additional in case all were not completed. Upon the distribution of the questionnaires, residents were given a time frame of one (1) week in which to complete the questionnaires. However, at the end of the time frame given to residents, the researcher only needed twenty (20) out of the twenty three (23) that were issued. Alongside the questionnaires, interviews were conducted with some of the citizens who did not receive a questionnaire. The carrying out of interviews with the residents proved useful as the researcher was able to adapt the questions as necessary, clarify doubt, and ensure that the responses are properly understood by rephrasing and repeating the questions. The researcher could also pick up non verbal cues in detecting any form of discomfort, stress and problems that the respondent is experiencing. PRESENTATION OF DATA Figure 1: Column Bar chart showing that seventy five percent (75%) of the respondents live within 1 5 miles from the mining industry, ten percent (10%) live within 6 10, five percent (5%) live within 11- 15 and five percent (5%) live within16 miles and over. TYPES OF POLLUTION AFFECTING THE RESIDENTS Type of pollution Percentage of respondents Air pollution 15% Water Pollution 15% Land Pollution 10% Total 100% Noise Pollution 60% Table 1: Table showing that sixty percent (60%) of the respondents are affected by noise pollution, fifteen percent (15%) respectively is affected by air and water pollution and the remaining ten percent (10%) is affected by land pollution. Figure 2: Pyramid showing that sixty percent (60%) of the respondents are affected by pollution everyday, thirty-five percent (35%) is affected periodically and five percent (5%) is not affected any at all. Figure 3: The above pie chart depicts damages caused by pollution. Thirty five (35%) said it causes poor crop yield and infertile soil, thirty (30%) respectively said the water gets contaminated and animals are affected and five percent (5%) said it causes acid rain. Figure 4: Donut showing compensations received toward physical. Thirty five percent (35%) of the respondents say that the company refills the tank with clean water, twenty five (25%) said that the company replaces their roofing material twenty percent (20%) said that the company leases lands for farming, fifteen (15%) said that there is payment for property damage and five percent (5%) that there is no compensation. Table showing compensations received towards health Compensations Percentage of respondents Provide health cards 45% Ask citizens to bring medical bill to company 30% Relocate citizens 25% Deny responsibilities 0% Table 2 shows that the compensations received towards health are that the citizens are provided with health cards and a total of forty five percent (45%) said this, 30% said that the citizens are asked to bring the medical bill to the company; twenty five percent (25%) said that they relocate citizens and 0% said that they deny responsibilities. Figure 5: Pie chart showing that 100% of the respondents said that an anti-pollution method has been implemented. INTERPRETATION OF DATA This survey is to find out what are the negative impacts that the mining industry(ALPART) has on the citizens of Myersville, the effects of these negative impacts and how these negative impacts can be alleviated. Figure 1 illustrates that 15 out of 20 respondents live between 1 to 5 miles from the industry, two (2) live within 6-10 miles and 11 15 miles and one (1) live within 16 miles and over. Persons living within one to five (1 -5) miles may be as a result of the availability of resources such as fertile soil for farming. These persons who choose to live there because of the fertile soil for farming may be one that grows and sells food items for a living. Also, a persons job may have caused them to live within such a close proximity to the industry as it is easier for them to get to work from there as it more economical for them. Those who live within six to ten (6 10) miles may be because of inheritance and often times when lands are inherited persons do not bother to relocate, instead they live there and try to make themselves and their family members happy. The person living within eleven to fifteen (11 15) miles and sixteen (16) miles and over may be because they had no choice; tha t person not having any choice could be because they were in search of a plot of land on which to settle and build their house and this plot of land that they came upon was of a reasonable price so the person just went ahead and bought it. Not having any choice could also be that that person was brought up in that community and when they came of age in which they could move out, they did not have the necessary resources such as money to move out and get on with their life. The types of pollution were depicted by figure 2. Noise pollution, having the most percentage, a total of sixty percent (60%) results from the heavy duty machines when they are extracting bauxite from the earth. Very loud noises accompany these machines when they are in use and noise can be very disturbing whether you are near or far away from it. Noise most times poses as a hindrance in one getting enough rest; hence, this results in frustration. Fifteen percent (15%) of the respondents are affected by air pollution, this may be so because of the dust that is uprooted during the processing of the bauxite; dust would be one of the main causes of air pollution. Water pollution is affected by fifteen percent (15%) of the respondents. This can be as a result of the chemical and dust that is in the air. In addition, it also results from oil spillage from ships that are docking in the harbor. Only ten percent (10%) stated that they are affected by land pollution. Land pollution is caused by debris that is washed on to the land and by negligent people who dispose of their garbage inappropriately. Also, in open cast mining, huge holes are dug in the ground and these form dangerously deep mining pools. A lot of mining waste is left behind and these waste often contain several poisonous substances that seep into underground water. Sixty percent (60%) of the respondents said that they are affected every day. This is so because of the close proximity that they live to the mining industry. This would be within the distance range of one to five (1 5) miles. Thirty-five percent (35%) stated that they are affected periodically; this means that they are affected occasionally. In addition, these residents who are affected may be live within the range of six to fifteen (6- 15) miles. And this distance is much further away from the industry so the residents would not be affected as often as those who live at a closer proximity to the industry. Five (5%) percent is not affected any at all. These residents who are not affected would be those who are living sixteen (16) miles and over. Thirty five percent (35%) from figure 4 suggested that poor crop yield was one of the major damages caused by pollution; this would be due to the fact that there is a removal of the topsoil during the extraction of bauxite. The topsoil contains all the essential nutrients needed for plant growth. Also, acid rain washes away nutrients from the topsoil, thus making it infertile. Residents say that animals are affected and there is a contamination of water. These responses account for thirty percent (30%) of the respondents respectively. Water becomes contaminated by the excessive dust and other impurities that are in the atmosphere and when consumed can cause great harm to the body. The contamination of water, removal of trees and pastures contributes to the loss of biodiversity. Acid rain being five percent (5%) affects residents infrastructure by corroding metals, burning up plants, affecting animals and contaminating drinking water. There was some compensation that the Myersville community members receive towards physical damages. Among these compensations, the refilling of water tanks with clean water was the highest, having a total of thirty five percent (35%). This is so because the water is contaminated by acid rain and other impurities that are in the air and knowing that water is one of the basic necessities for survival, the industry therefore ensures that the residents have clean water for consumption. Twenty-five percent (25%) of the residents says that the industry replaces roofing materials. Here it can be seen that the industry takes responsibility for damages done to residents roofing materials. These damages done to roof is said to have been caused by acid rain. Another compensation that the industry offers is paying for property damage, as was said by fifteen (15%) of the respondents. Property damages could also have been caused by acid rain, as it causes the paint on buildings to strip. Five perc ent (5%) said that no compensation was given; this could be as a result of them not having any evidence to prove to the industry that the industry affects them in some way. These persons could also have been those who live at a far distance away from the industry. Not only is compensation given towards physical damages but also it is given towards residents health. A number of health problems that residents face are asthma attacks, lung cancer, allergies, difficulty breathing. Furthermore, a resident that was interviewed gave the response that the administration of the industry causes sinus irritation and bronchitis. As a result of these ailments, forty five percent (45%) of the respondents said that they are given health cards as a means of reducing the cost of medications. Thirty percent (30%) of the respondents said that they are asked to bring their medical prescription to the company. This serves as a means of proving that the industry does have a negative impact on residents health. Another compensation offered towards residents health is that the company relocates them. This would be for residents who are vulnerable to the negative impacts that the administration of the industry poses on their health (mainly the elderly). Residents neve r gave a response to the industry denying their responsibilities. This goes to show that the company is aware of different health issues that persons experience overtime due to the production process that is undertaken by the industry. One hundred percent (100%) of the respondents including those from the interview said that there has been an implementation of an anti-pollution method. One of the interviewee said that this may take the form of the industry reducing working hours, oiling and wetting the roads to reduce excess dust; also the company relocates residents that are at risk of being affected by the running of the company. FINDINGS After receiving the responses from the questionnaire and interview, it can be seen that pollution is a major problem although the industry is trying to alleviate it. Myersville is affected by pollution resulting from the Alpart mining industry. The researcher found out that there are three (3) major types of pollution affecting the residents, namely: noise, air, and water with noise being the most unbearable one as stated by sixty percent (60%) of the residents in table 1. It was also found out that residents that live relatively close to the industry are affected every day. Discovery was made that damages caused by the pollution are as follows: infertile soil, contaminated water and animals are affected with infertile soil being the highest, a total of 35%. This is evident in figure 3. Compensations are given towards physical damages in the form of replacing of roofing materials, refilling of water tanks with clean water, and leasing lands for farming. However, refilling tanks with clean water accounts for the highest percentage (35%) and this can be seen in figure 4. Not only there are compensations given towards physical damages but also towards health. These compensations include provision of health cards and asking the residents to bring medical bills to the company. But out of the two, the provision of the health cards is the highest with a percentage of (45%) as can be seen in table 2. Upon the completion of the project, the researcher found out that there has been an implementation of an anti-pollution method. The smoke and dust that is emitted from the industry during the production process causing air and water pollution. The noise and the poor disposal of solid waste have also caused land and noise pollution, these pollution have caused infrastructural, agricultural, environmental and health problems to citizens on a regular basis. Before the company takes responsibility for the effects that the company has on residents, they investigate to get proof that the damage was really caused by the industry. RECOMMENDATONS During the investigation, the researcher found out that the industry is trying to alleviate the problem; however, the researcher would recommend the following measures; Before the commencing of work on a daily basis the road should be wet or oiled so as to reduce excess dust; this should also be done on days when there is no work in progress. The company should practice afforestation and reafforestation; this will help to reduce noise pollution and soil erosion. The company could provide residents with reservoirs that is free from pollutants and is properly covered; the aim behind this is to ensure that resident always have a clean supply for consumption. Residents could be provided with ear protectors and dust masks so as to dampen the level of noise and lessen the harmful effect it poses on ones hearing ability and to lessen their intake of dust. Also, the industry could contribute to the development of the community in education by establishing an early childhood institution and also community centers; also they can assist school children with financial assistance. The National Environment and Planning Agency (NEPA) is responsible for the implementation of programmes to ensure that air pollution is controlled. Therefore, what they could do is to monitor Alparts operation in order to ensure that excess dust is not being emitted from the industry that poses as a threat to ones health.

Language and Meaning in Animal Farm by George Orwell Essay example --

Language and Meaning in Animal Farm by George Orwell In Animal Farm, his allegory of the Soviet Revolution, Orwell examines the use of language and the subversion of the meaning of words by showing how the powerful manipulate words for their own benefit. As a journalist, Orwell knew the power of words to serve whichever side the writer backed. In the novel, Snowball is a quick talker who can always explain his way out of any situation. When the birds object to the maxim, "Four legs good, two legs bad," that the pig teaches the sheep, he explains that the bird's wing "is an organ of propulsion and not of manipulation. It should therefore be regarded as a leg." The birds do not really understand this explanation, but they accept it. Orwell particularly comments on the abuse of language with his character Squealer, "a brilliant talker," who acts as an unofficial head of propaganda for the pigs. Like Joseph Goebbels, who bore the title of Nazi party minister of propaganda and national enlightenment during World War II, Squealer "could turn black into white." This is also reminiscent of the official newspaper of the Communist Party of the Soviet Union, Pravda, which was often used to rewrite the pas t. (Ironically, its title means "Truth.") When a bad winter forces a reduction in food rations to the animals, Squealer calls it a "readjustment." In a totalitarian state, language can be used to change even the past. Squealer explains to the animals "that Snowball had never—as many of them had believed hitherto—received the order of 'Animal Hero, First Class'." God and Religion In the novel religion is represented by Moses, the tame raven. The clergy is presented as a privileged class tolerated by those in power because of their... ...d the commandment, however, it is discovered that it reads, "No animal shall kill any other animal without cause." "Somehow or other," the narrator comments, "the last two words had slipped out of the animals' memory." Similarly, when the pigs get into a case of whiskey and get drunk, Muriel looks up at the barn wall where the Seven Commandments had been written and sees that the Fifth Commandment reads, "No animal shall drink alcohol to excess." She thinks the animals must have forgotten the last two words of this commandment as well. She comes to believe that the original event of the writing of the commandments on the wall did not happen the way she and other animals remember it. With this theme Orwell challenges the Soviet state's—and any totalitarian state's—method of controlling public opinion by manipulating the truth and, in particular, rewriting history. Language and Meaning in Animal Farm by George Orwell Essay example -- Language and Meaning in Animal Farm by George Orwell In Animal Farm, his allegory of the Soviet Revolution, Orwell examines the use of language and the subversion of the meaning of words by showing how the powerful manipulate words for their own benefit. As a journalist, Orwell knew the power of words to serve whichever side the writer backed. In the novel, Snowball is a quick talker who can always explain his way out of any situation. When the birds object to the maxim, "Four legs good, two legs bad," that the pig teaches the sheep, he explains that the bird's wing "is an organ of propulsion and not of manipulation. It should therefore be regarded as a leg." The birds do not really understand this explanation, but they accept it. Orwell particularly comments on the abuse of language with his character Squealer, "a brilliant talker," who acts as an unofficial head of propaganda for the pigs. Like Joseph Goebbels, who bore the title of Nazi party minister of propaganda and national enlightenment during World War II, Squealer "could turn black into white." This is also reminiscent of the official newspaper of the Communist Party of the Soviet Union, Pravda, which was often used to rewrite the pas t. (Ironically, its title means "Truth.") When a bad winter forces a reduction in food rations to the animals, Squealer calls it a "readjustment." In a totalitarian state, language can be used to change even the past. Squealer explains to the animals "that Snowball had never—as many of them had believed hitherto—received the order of 'Animal Hero, First Class'." God and Religion In the novel religion is represented by Moses, the tame raven. The clergy is presented as a privileged class tolerated by those in power because of their... ...d the commandment, however, it is discovered that it reads, "No animal shall kill any other animal without cause." "Somehow or other," the narrator comments, "the last two words had slipped out of the animals' memory." Similarly, when the pigs get into a case of whiskey and get drunk, Muriel looks up at the barn wall where the Seven Commandments had been written and sees that the Fifth Commandment reads, "No animal shall drink alcohol to excess." She thinks the animals must have forgotten the last two words of this commandment as well. She comes to believe that the original event of the writing of the commandments on the wall did not happen the way she and other animals remember it. With this theme Orwell challenges the Soviet state's—and any totalitarian state's—method of controlling public opinion by manipulating the truth and, in particular, rewriting history.

Digital Marketing in India

* MARKETING ASSIGNMENT * â€Å"DIGITAL MARKETING INDIAN SCENARIO† SUBMITTED BY:- MAHENDRA KUMAR SEC. :- C ENROLL:- 12BSP0623 DIGITAL MARKETING Digital marketing is an addressable marketing method where relevant marketing communications are delivered to individuals through the e-mail, Web, and mobile channels using an e-mail address, a Web browser cookie, and a mobile phone number. Live scenario of digital marketing in India Digital marketing is still at its initial phase in India. Most of the companies are still thinking to adopt the medium while many top brands have already rolled their digital marketing campaign.Seeing the large number of youth population in India  (More than 40% of total population of India, around 460 millions youth is there, in which 333 millions are literate)  and the rising technology savvy young generation, corporate will be more than happy to engage the target audience and spread their products & services among them via digital media. Thus there w ill be a Big Change in coming future. Indian digital marketing scenario has changed tremendously after the it boom, India with 60,000,000 internet users provides a very good platform for online marketing.Also with a growth rate of over 1000% the potential looks good too. The penetration is a mere 5. 2% – but which is actually good. The cream of the society – the people most likely to have pockets deep enough to trade or make purchases online are among the 5. 2% of the population. This makes targeting these high-end profiles easier & your leads are more likely to be converted. However, one area of concern is the support operations that help convert the leads into sales. These are mainly call centres & back offices that are responsible for following up on the leads that are provided to them.But the staffs at these organizations in India is many a times not that well trained for digital marketing & usually the high potential leads are lost due to inability of the staff to convince the lead. The lead is mostly very expensive. They get one lead after incurring a huge cost through a lot of clicks. Hence, more than educating internet users it would be vital to train the support teams so as to consolidate the current amount of leads that you are getting. Otherwise, we many end up in a situation where we have high demand, high potential but inadequately trained staff to service the lead While in many countries Digital Media course has emerged as one of the mainstream degree but here in India it is still under the control of digital media agencies who took the initiative to teach people on Digital Marketing with live projects. †¢ Many of the premier business schools are in a positing (of course seeing the demand) to run the digital marketing program. But most of them are running short of the quality faculties. Further insights have revealed that an average Indian spends 45 minutes on Facebook   in a day.The huge number of smart phone users with apps adds up further to the consumer base for brands to interact and take opportunities. The recent hit of the â€Å"Kolaveri Di† song, reaching more than 50 million users globally is a measure of the impact and spread of internet. Conclusion The digital media playing field in quite huge providing accommodation to a list of brands, but yet to be utilized to its fullest potential. This year the marketers need to take the online test for their brands and get rewarded with the vast target market to be acquired.Digital marketing –Reality Byte Obviously, social media is important/highly efficient and holds the potential for building better relationships with communities of consumers/customers. Traditional marketing (i. e. advertising/promotion/PR) historically placed a premium on awareness building and transactions, but has declined in importance due to a combination of message clutter, time pressed consumers, fragmentation of media and the growth of people using the internet t o research what others are saying about products/companies.Nevertheless, what really concerns me is how â€Å"tactical† social media has become in recent years and less â€Å"strategic†. It appears almost everyone on the social media provider side keeps looking for the latest tool/technique * Most companies do recognize the need to adopt new ways to reach consumers and build better relationships (i. e. websites, Facebook, Twitter, YouTube, mobile marketing, etc. ). Very efficient, free/cheap, and can easily measure traffic/activity Even the mighty Proctor & Gamble is redeploying marketing spend away from traditional media to digital since it’s more efficient and less costly. They announced recently they will lay off 1,600 people and are banking on digital ROI for long term savings. However, I bet P&G is also developing the internal infrastructure to capture the data and share it with relevant internal business groups to help change their business models. *  Th e companies like HUL, P&G, NOKIA etc are usually spend >20% of their budgets on social media and in digital marketing Example for digital marketing:-PepsiCo adopts innovative ways for digital marketing in India GURGAON: food and beverage major PepsiCo is adopting innovative methods in India to tap the potential of  social media  for building  brand equity  and increase sales PepsiCo is not look at digital medium strictly from the lens of advertising spends, but approach it in an innovative manner. † Citing the example of how the firm used Facebook during the cricket World Cup last year, â€Å"Pepsi's Facebook campaign was the most recognised brands during the event. they also got an award from FB on that.So we are using social media in a big way here for building brand equity. † It is extremely important for brands to have a direct relationship with their consumers and not simply outsource it to an agency alone, PepsiCo â€Å"Digital media should be used for re al time marketing and we use this medium both for brand building and generating sales, PepsiCo uses multiple agencies to handle digital media account for different brands and products in India. Conclusion :- Finally, using social media/digital marketing tactics exclusively is probably not a good idea.A good business strategy will probably require a blend of BOTH traditional marketing and social media/digital marketing. We must remember digital marketing is a â€Å"slow burn† approach and in some cases won’t help building critical mass quickly. In some cases traditional advertising or promotions will help jump start a strategy while social/digital marketing will help build the brand in the long run. Using both to some degree is the best way to â€Å"EFFECTIVELY† grow your business, but again it needs to be driven by strategy and not the latest tool/technique.

buy custom Delinquency essay

buy custom Delinquency essay In the current case study, three teenagers were found outdoors at 1 AM on a Thursday night; one of them was smoking a cigarette, and two others were holding the beer cans. The young people were violating a number of laws; consequently, I, as a police officer, decided to investigate this issue. All the teenagers have violated the city ordinance regarding the curfew. According to the juvenile curfew ordinance, adopted by the Houston City Council, the minors under 17 years old are not allowed to stay in a public place after midnight without their conservator or parent. When I approached the teenagers, I asked them whether they were returning from their employment, were involved in the intrastate transportation, were on the emergence errand, and about other exceptional cases that allowed minors to stay outdoors after midnight (Houston Police Department, n.d.). The teenagers were certainly loitering and violating the city curfew ordinance. Two male teenagers were holding beer cans when I approached the group. They were to be charged with the offenses under the Minor-in-Possession and Minor-in-Consumption laws. The boys were under the legal drinking age; they both were only 17 years old. The teenagers were not drinking from the bottles, when I saw them; therefore, they can be charged only with breaking the Minor-in-Possession law. However, when the minors started talking, I understood that they were in an advanced state of alcohol intoxication. The male teenagers could not speak audibly, demonstrated inadequate reactions, and reeked of alcohol. Because of these issues, they can be also charged with an underage drinking offense. The teenage girl, who was 16 years old, was holding a cigarette in her hands. Despite the laws that prohibit selling cigarettes to the minors, she was not breaking the law because, in fact, the purchase of that igarette by her could not be proven. The possession of cigarettes by a minor, on the other hand, is not a legal offense (Washington State Legislature, n.d.). The girl did not have the symptoms of visible alcoholic intoxication; consequently, de jure, she violated only the city ordinance regarding the curfew. My investigation of this status offense case began with the examination of the teenagers concerning the reasons of their staying outdoors at night and check of their identity. When I understood that the two minors were seriously drunk, I asked them to take a sobriety test to prove my apprehension with evidence. One of the male teenagers agreed to pass a breathanalyzer test, and I recorded the results. He was drunk but was reacting normally to my words. That is why I told him about the inadmissibility of such behavior; we called up his parents to come to that place and take the teenager home. In addition, they had to attend an alcohol awareness classes together with their son. The teenager, in turn, received a verbal warning for the violation of the curfew ordinance. Another male teenager, however, was uncooperative during our conversation. He showed certain signs of unmotivated aggression and was impolite with the police officer. The teenager also refused to pass the alcohol test. That is why he was charged with resisting law enforcement and was arrested. The minor was taken to the detention center for juveniles, and his parents were called up to come to the center. His parents had to pay 300 dollars as a fine while the teenager was put on probation for a year. Nevertheless, the case did not require a trial, and it will be closed after the probation period (Texas Criminal Defense, n.d.). For the violation of the curfew ordination, the teenager had to serve 50 hours of the community service (Theoharis, n.d.). The problem aggravated when his parents refused to come to the detention center, to paay the fine and take their son home. As it became clear later, the teenagers parents were in the state of divorce; any problems with their son, in turn, on ly worsened the family climate. That is why I decided that it would be better to bring the teenager home in the morning and speak with him when he is sober. As it was mentioned earlier, the teenage girl could be charged with neither alcohol possession nor consumption. Moreover, she also agreed to cooperate and passed the alcohol test. There was no alcohol in her blood; that is why I only issued her a verbal warning for violating the curfew ordinance. The girl seemed to be sorry for her behavior; that was why I did neither took her into the juvenile center nor called up her parents, but took her home by myself (Find Law, n.d.). Nevertheless, I spoke to the mother concerning the behavior of her daughter, and the woman agreed to speak with her child seriously and to control her. The behavior of the teenagers defined my decisions on how to handle these status offense cases. I understand that the written records about the offenses related to the alcohol abuse might affect the lives of those teenagers. Their chances to enter institutes or find prestigious jobs in the future might significantly reduce because of the minor mistakes of their youth. However, for their parents and me, it was necessary to make the teenagers understand the importance of abiding the laws and taking responsibility for their actions. That is why I made an attempt to handle the status offenses in a comparatively mild manner. I can hope that the girl and the first male teenager had understood their mistakes from my verbal warnings and the educational lectures of their parents. I also think that the second male teenager, who obviously had problems with his behavior, which perhaps was caused by the complicated relationships in his family, will overcome these problems. 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Understanding Latins Third Declension Cases and Endings

Understanding Latin's Third Declension Cases and Endings A good bet for a Latin noun whose nominative singular ends in -a is that it is a feminine noun of the First Declension. Likewise, a noun ending in -us in the nominative singular is likely Second Declension masculine. There are exceptions, but guessing those is a good starting place. Its not so easy when you get the nouns belonging to the Third Declension. According to William Harris: The 3rd Declension is in a sense a catch-all for various stem-types, and can be very confusing. According to James Ross 18th-century Latin grammar, the nominative singular of a third declension noun may end in: a (of Greek origin [for more on declining Greek nouns in Latin, see Latin Third Declension Nouns of Greek Origin]), e, o, c (rare), d, l, n, r, s, t (caput and compounds), or x Also, he describes the endings used by different genders: Nouns can be masculine (especially with endings in -er, -or, -os, -n, or -o); feminine (especially -do, and -go endings); or neuter (especially nouns ending in -c, -a, -l, -e, -t, -ar, -men, -ur, or -us) in gender. Basic 3rd Declension Types Third Declension nouns may have a consonantal or i-stem. Consonantal Note: For the consonantal stems, it may take some practice to figure out where to add the endings, although, the dictionary form should make this clear. The usual genitive ending of third declension nouns is -is. The letter or syllable before it usually remains throughout the cases. For the masculine and feminine, the nominative replaces the -is ending of the singular with an -es for the plural. (Remember: neuter plural nominatives and accusatives end in -a.) Similarly, the dative plural is formed from the singular with the addition of -bus. Sometimes the root vowel appears to change, as in our second paradigm word below, opus, operis, n. First, here are the consonantal stems endings: Singular (the Second Form Is for the Neuter) NOM. -/-GEN. -is/-isDAT. -i/-iACC. -em/-ABL. -e/-e Plural NOM. -es/-aGEN. -um/-umDAT. -ibus/-ibusACC. -es/-aABL. -ibus/-ibus Using rex, regis, m. (king), here is the paradigm: Singular NOM. rexGEN. regisDAT. regiACC. regemABL. regeLOC. regi or regeVOC. rex Plural NOM. regesGEN. regumDAT. regibusACC. regesABL. regibusLOC. regibusVOC. reges Using opus, operis n. (work), here is the paradigm: Singular NOM. opusGEN. operisDAT. operiACC. opusABL. opereLOC. operi or opereVOC. opus Plural NOM. operaGEN. operumDAT. operibusACC. operaABL. operibusLOC. operibusVOC. opera I-Stems Some nouns of the third declension are called i-stem nouns; still, others are mixed i-stem. I-stem nouns have a genitive plural ending in -ium. Their ablative may not end in -e, but may instead end in -i. Other cases may also replace the -e- with an -i-, so you might see an accusative singular ending in -im. A neuter i-stem noun, animal, animalis (animal), looks a little different from other neuter 3rd declension nouns in the plural because of the i which makes the nominative and accusative plural of animal: animalia. The word for sea, mare, maris, is another neuter i-stem noun. Hostis, hostis is a generally masculine i-stem noun, but hostis can be feminine. The fact that the nominative and genitive is the same for this masculine or feminine noun indicates that its an i-stem. You would decline the name of Caesar thus: Caesar, Caesaris, Caesari, Caesarem, Caesare Sample 3rd Declensions Nouns Declined PugillaresOs

Brief Case Study For The Requirements Specification Document

Brief For The Requirements Specification Document - Case Study Example The main assumption of this model will be The systems used will concentrate on serving one customer at a time as opposed to handling orders from multiple customer. The main objective of this approach will involve serving multiple users at the same time (Connolly and Begg, 2007).. A database containing the details of orders made by all customers, their prices, due dates and status of the orders will be created. It is assumed that all multiple orders will be processed at the same time. However,the rate of processing the orders will be different as this will be dependent with he agreements made between the company and each individual user. The best approach among the two will be the combined approach because it allows for the increased efficiency of serving customers. It will enable the company to process multiple orders concurrently, thus contributing to the achievement of increased revenues (Stephens,

Triathlon Essay Example | Topics and Well Written Essays - 1500 words

Triathlon - Essay Example Many of the enduring triathletes prefer to be resilient to pain and tend to carry their impacted and sometimes senseless (without knowledge) injuries throughout each race till to the finish line. Medical cover is to be arranged at the finish of an Ironman event taking place at Lanzarote in early October. In order to achieve adequate medical support and care, health issues that are common to triathletes must be outlined. Ironman at Lanzarote is considered to be one of the most arduous, all-terrain event for any fittest and able-bodied triathlete. The Ironman event is expected to include three major sub-events consisting of 3.8km swim, 180km bike race, and 42.2km run to the finish line. Any appropriate medical cover can only be provided by priori understanding of different types of illnesses or injuries based on previous therapeutic experiences and gathering of medical information from past records seen in other Ironman races. Most triathletes naturally undergo rigorous cross physical training and are less likely to develop any kind of muscle imbalances. An issue with many young, amateur and firt-time triathletes is that they usually underestimate their fitness level and skill such that they may be good in one event but that does not automatically translate into adaptation for another. All bodily injuries can be classified as either internal or external fatalities. The latter injuries may be knee injuries, wrist fractures, sore toes and blisters, cold shoulder and other injuries from improperly adjusted bicycles [16]. Only a small amount of competitors experience this sought of external injuries. One of the more common medical problems is the triathlete sustains a bad sunburn a few days before the actual race. A serious and unattended sunburn (such as a second degree burn with blisters) can have a damaging effect on how the body is able to adjust the coherent body temperature and sweat loss during exercise. This naturally decrease the ability to control body temperature and sweating can have a negative impact on the triathlete's race outcome. Most injuries that befall triathletes are overuse injuries such as tendonitis or muscle strains, as opposed to acute ones (like when fall of a bike and bruise something). While overuse injuries are fairly common among triathletes, they are relatively easy to prevent and treat, if they are careful. The most effective way to prevent overuse injuries is to prevent and reverse the muscle imbalances that contribute to most of them and allowing the body to have sufficient time to properly recover from any stress developed during training. Through the nature of the postures and repetitive motions involved, triathletes tend to develop particular imbalances that are associated with particular injuries. To correct imbalances, they need to stretch muscles that tend to become shortened through training and strengthen muscles that tend to become weakened. Triathletes should frequently stretch their calves, hamstrings, hip flexors, lower back, neck, and chest, and should regularly performing func tional exercises that strengthen the hips, butt, abdomen, upper back, and shoulders [3, 7, 16, 20]. Tendons and muscles need to have adequate time to recover fully from increases in training to especially prevent chronic injuries. Poor technique is also associated with a majority of

The Role of Women During World War II Research Paper

The Role of Women During World War II - Research Paper Example However, the high adulation that women have today as the equal of men did not always exist. The Suffragette era saw women fighting to have equal rights and opportunities with their male counterparts. But just like everything else in this world, time and circumstance forced a change in that point of view. When World War II rolled along, the United States government saw shortage in the workforce that has never been equaled since. The only solution to that problem at the time? Hire women to do the job of men. They were the most viable option. They were, the only option. Although the government and the business sector had qualms about hiring women in the workforce, most specially women who were mothers with little children, the existence of huge government contracts in the industrial field of automotive, aviation, and other sectors developed a shortage of workers due to the high volume of men leaving the workforce in order to join the war time efforts of the country. Coupled with the men leaving for war was the fact that the country was gripped by the Great Depression which forced some men out of jobs. With the lessened financial drawing power of the head of the household, most wives and mothers saw it fit to do their part in helping to support their family. So off to work they went. Women became such a huge and integral part of the workforce that the statistics from that era proves that they held important jobs and more than made up for the lack of men in the workforce. Doing jobs that were once reserved only for the brawn of men prior to the changes that wartime brought about (â€Å"Women in World War II†): The entry of married women into the work place caused their percentage of total female employment to grow 28% from 1929 to 1940, particularly women in the 25 to 44 age group increased 13.8%. In total, 50% of the women in the nonagricultural labour force were employed by the clerical and service sectors of the economy, they encompassed the majority of ur ban working-class women. It did not come as a surprise to many that the women who entered the workforce did so successfully during the time. The great sex divide among men and women of the era had the women forcibly relegated to the background, staying at home to tend to the needs of the family. Proir to the war, any woman who was seen as part of the workforce was frowned upon and shunned by men. However, just like all mindsets, the time was ripe for the change in the mindset of the working man when it came to the working woman. The forced expansion in the labor workforce offered the female sector of society a boost in their campaign for equal rights. The government got a boost from the entry of the female workforce who became the backbone of the American economy during the simultanuous battles against Hitler in Europe and Japan in Asia. World War II afforded the women a chance to sieze an opportunity to work in new jobs, learn new skills, and explore new opportunities (â€Å"Partn ers in Winning the War: American Women in World War II†). Although women were truly a â€Å"secret weapon† for the country during the war, the traditionalists in society could not help but worry about what repercussions their serious entry into the workforce would have on the American family dynamic. More specifically, what effect would having a working mother have on the children of the time? Their worry was based on the traditional point of view that saw the women as the beacon of light and guidance in the home without whom its younger members would fall astray. Although there was a small percentage of juvenile delinquency during the time, most of the children of the era knew that there was a battle raging overrseas and their mothers were part of

Recreation Evaluation Essay Example for Free

Recreation Evaluation Essay The therapeutic recreation process is a systematic method of planning and providing services for individuals with disabilities. The process is based on a systems theory approach. The system is designed for a guide for a well-defined, goal-oriented purpose to the activity or program being provided. It involves four phases: assessment, planning, implementation and evaluation. Use of the therapeutic recreation process is not dependent on location, but on systematic and consistent use of assessing, planning, implementing and evaluating services for people with disabilities. The process is applied in settings like hospitals, long-term facilities and useful in leisure education and recreation participation settings, like park and recreation agencies and schools. Delivering therapeutic recreation services in community setting has been successful when the therapeutic recreation process is applied. It is not the setting that determines the use of the therapeutic recreation process, but the needs of the clients. Using the therapeutic recreation process allows the therapeutic recreation specialist to individualize within recreation programs designed specifically for people with disabilities and to systematically develop support plans for inclusive recreation programs. The therapists conducts an assessment that identifies the client’s abilities and limitations by asking a series of questions related to social skills and observing their interactions with their peers. Information is gathered not only for the client, but also from family, caregiver, social worker, friends, and vocational counselor to provide thorough information prior to participation so that the client needs may be addressed. The purpose is to determine the needs of the individual in relation to the independent functioning in recreation settings. Materials include questions designed to determine an individual’s needs related to independent recreation participation. Program descriptions clarify activity content, participation requirements, possible risks, and intended outcomes that aid in determining these needs. Thorough and accurate information about the individual is necessary, even when participation is self initiated and voluntary. Without accurate information the quality of an assessment is compromised. Programs and activities may be pre-planned; assessments enable the therapeutic recreation specialist to individualize interventions, accommodations, and teaching strategies within group activities. For example, the leisure education program in which the client is registered may have a group goal to improve socialization skills through participation in group activities, but the client will have a goal more specific to their needs, such as the client will use socially appropriate means to identify deficits in specific activity skill (i. e. sports), as well as general skill (i. e. social skills). In addition, assessments for an individual participating in a specialized recreation program may differ from an assessment used with someone who is interested in participating in an inclusive recreation program. Assessments applied to those participating in separate programs often ask for more detail about the person’s level of functioning that an assessment used to analyze participation in inclusive recreation would. A unique aspect of a community recreation assessment is that it can be a lifelong process. Unlike treatment settings, such as hospitals where a therapeutic recreation specialist may only work with and individual for a brief period of time, people with disabilities who participate in community recreation programs often remain involved in programs for many years. From the assessment of the client’s social skills, the therapist discovered that the client had trouble initiating and sustaining conversations. For example, the client would stand by themselves and watch their peers rather than joining in conversations. When the client’s peers would include them in conversations, the client would walk away. The therapeutic recreation specialist found that the client often feels like they do not know what to say to others. The planning phase of the therapeutic recreation process can guide a therapeutic recreation specialist in developing individualized goals and objective for the client and then select recreation activities to meet the goals and objectives. The planning component is helpful for identifying activities to meet goals and objectives that promote independent recreation functioning. Some activities have the potential for improvement of functioning (i. e. warm water aquatics) in treatment and rehabilitation settings. The therapist selects a twelve week leisure education program that includes social skills training components to meet the objectives outlined for the client. Leisure education focuses on the development and acquisition of leisure-related skills, attitudes, and knowledge so a person can express him/herself through leisure. Community recreation therapeutic recreation programs provide and ideal environment to apply leisure education goals by teaching how to access and utilize community recreation resources, as well as how to develop skills related to independent recreation functioning. The therapists forms goals, develops objectives, specifies activities (i. e. social skills) and determines a means of evaluation. According to Austin and Crawford (1996), the implementation phase of the therapeutic recreation process is the action phase and involves carrying-out the individual or group program plan. The therapeutic recreation specialist carries out the social skills and dance program, focusing on group and individual goals, For example, the group will be taught how to appropriately ask someone to dance and the client will be taught ways to initiate conversations with dance partner. The implementation phase involves coordinating and executing recreation activities proposed in the plan, as well as documenting information about the individual (i. e. his or her responses), the program (i. e. time of day, duration), and the activities (i. e. competitive vs.learning). Implementation of the individual plan in the recreation setting requires focusing to social (i. e. attitudinal), programmatic (i. e. adaptations), and environmental (i. e. accessibility) issues. For example, general recreation programs in which people with disabilities can be included may not be structured to accommodate people with a variety of disabilities. The therapists may implement numerous adaptations or accommodations according to the individual’s disability and have knowledge and skills to make these adaptations to facilitate participation. Other factors that could affect the implementation of the individual plan include inconsistent attendance of a participant with a disability, unanticipated facility/environmental issues, lack of support from family/caregivers, inconsistency of general recreation staff, and inappropriate program placement. The therapist conducts evaluations on the client’s skills at the end of the twelve week program by asking the same series of questions asked in the assessment phase and conducting an observation. The purpose of the evaluation phase is to assess the client’s response to the planned program and the plan’s effectiveness and determine whether revisions are necessary. While conduction the evaluation, the therapists can interview the participant, speak with family members or caregivers, review documentation, administer questionnaires, and observe the participant while engaged in the activity. Conducting a mid-term evaluation will aid in the clients process and help in necessary adjustments to a person’s program plan. Thorough and accurate documentation is a critical component of the evaluation process. An important concern with evaluative documentation in the settings is that the information is made available to others and is ultimately utilized. For example, at the conclusion of the leisure education program, the client may choose to enroll in a new program with different general or therapeutic recreation staff. Assessment and evaluation information should be passed on to the staff of the client’s new program to ensure continuity of goals and objectives. Applying the evaluation phase of the therapeutic recreation process in the therapeutic recreation settings can be advantageous in that information tracking can be done over a long period of time, enabling in-depth, longitudinal evaluations. However, a limitation of conducting the evaluation phase of the therapeutic recreation process I the settings is that pieces of information gathered at different points in time may become fragmented and not unified in one location. The therapist’s role is to compile the various evaluative elements into comprehensive evaluation document to be used across specialized and inclusive contests over time. RESOURCES Austin, D. R. , Crawford, M. E. (1996). Therapeutic recreation: An introduction. (2nd ed. ). Boston: Allyn and Bacon. Howe-Murphy, R. , Charboneau, B. (1987). Therapeutic recreation intervention: An ecological perspective. Englewood Cliffs, NJ: Prentice Hall, Inc. Sylvester, C. (Ed. ). (1996). Philosophy of therapeutic recreation: Issues and ideas. Volume II. Ashburn, VA: National Therapeutic Recreation Society Peterson, C. A. , Gunn, S. L (1984). Therapeutic recreation program design: Principles and procedures. (2nd ed. ). Englewood Cliffs, NJ: Prentice Hall, Inc RECREATION EVALUATION RCSM 351 12/07/2010 PEGGY PEARSON.

New Religious Movements Essay -- Analysis, Lorne Dawson

Dawson (2010) Lorne Dawson presents a unique perspective on the similarities between New Religious Movements (NRM), which are also known as cults, and radical Islamic groups. Dawson (2010) questions why no dialogue has occurred because of the similarities between the two types of movements. Dawson (2010) stated that individuals that join Islamic extremist groups have the same issues of NRM members who experience a source of deprivation or alienation from the secular world. As with both groups, Dawson (2010) alludes that the deprivation is based on personalization of an issue that could be social, psychological, and moral. Dawson (2010) cautions that deprivation is not all about economics and there is no singular profile to fit an individual and pointed reason of why an individual will feel deprivation. Dawson points out the general public may view people as down on their luck and in economic strife. However, in actuality, both groups according to Dawson (2010) come from middle class families and have obtained some education and seem unremarkable, just as asserted in the Silber and Bhatt (2007) study. With this sense of deprivation, Dawson points out seeking individuals in both NRM and radical Islamic groups may want to pursue an identity which is influenced by socialization with other people going through the same situation or who understand what an individual is going through. Dawson makes an interesting point that the social bonds that are strong and give an individual a sense of belonging which help transform a person to a NRM or radical Islamic group. Dawson refers to two key socialization tenets that are in both NRM and radical Islam and was mentioned in Silber and Bhatt (2007) study that are appli... ...to steer away from the aspect of socialization as a conduit to propel radicalization. It does mention that Larose accused of conspiring to kill Swedish artist Lars Vilks had social contacts through emails supporting her effort. The literature provides a valid point that the internet has transpired as a major component in increase of the radicalization process. This paper argues the researchers should have presented the argument that the internet is a gateway for socialization rather than a forum for self-radicalization. The paper did mention the importance of information operations to counter media promoting radicalization which has not been emphasized to the extent as it was in this literature. The Self-Awakening variable implies religion in this literature. The Social Conduit variable is obviously identified as the internet and extremist groups.