Iraq war Essay

Fast food became one of the most danger issues all over the world , people are used to eat fast food almost everyday as they see it quicker and more delicious than any other healthy food. People do not know how much they are harming themselves by eating junk food , it leads to a lot of diseases and illness because bodies will be deprived from the healthy food but by eating healthy food people will strength their health. Fast food has unhealthy impact on people’s body but it also remains extremely popular. Government should ban fast food to protect people’s health . there are many reasons why fast food should be banned. This paper will discuss the main reason that leads to overuse fast food and the reasons why fast food should be banned . The main reason that leads to overuse fast food is the frequent advertisements on televisions (2013,04. should fast food advertisement be banned. Retrieved 04,2013) The more they will talk about fast food on television , the more people and children will be forced to buy junk food and this will cause a lot of diseases like the increase of cholesterol , obesity , hypertension, and cancer , those advertisements help parents to consume more fast food and this will apply to children as they spend a lot of time watching the television and learning new behaviors (2012.06 fast food marketing to children. Retrieved 06,2012) the power of advertisements gives children the impression that they can have all they want and it influence parent’s decisions too.(2010,11 fast food advertisement. Retrieved 11,2010) Several advertisements of fast food will cause financial problems almost at all houses as when children, teenagers and adults get used to eat fast food this will cost them a lot of mo ney when they eat it everyday so people will waste their income on buying fast food as they see it easier and quicker . The banning of fast food advertisements will help to ban fast food all over the world as it will have a positive effect towards financial and health problems. The first reason why fast food should be banned is that leads to social problems while eating away from their homes almost everyday because they  Getused to eat fast food sothey became not boned enough with their family and siblings, teenagers see that it is very smart when they go to fast food restaurant with their friends but sadly they do not know how they harm themselves every lunch (2011,01 fastfood. Retrieved from 01.2011) fast food get to distance children and teenagers from their parents and this leads to a lot of social problems , that is why fast food should be banned. The second reason why fast food should be banned is that leads to health problems like obesity.billions of dollars are spent on buying fast food , so parents became lazy to provide their children essential and important nutrients they need (2011,02 how fast food affects child obesity. Retrieved from 02,2011) children became more overweight because fast food contains a high rate of sugar , salts and fats. (his children are not only affected physically but emotionally and mentally as it also leads to psychological problems like depression and may lead to other dangerous actions. Parents should realize the amount of damage they are causing their children by letting them eating a high rate of fast food to support and protect their kids. Fast food became the most dangerous issue all over the world as it has several problems like the social , health ,financial and psychological problems and the main cause of spreading fast food and encourage people to over use junk food is the high percentage of advertisements that leads to death. That is why fast food should be totally and completely banned .

EasyJet Airline Company Limited Essay

EasyJet Airline Company Limited (easyJet) is a low-fare airline company based at London Luton Airport. easyJet is one of Europe’s largest low-fare airlines and operates domestic and international scheduled services. easyJet flies on 307 different routes to 80 different European cities. easyJet has a Type A Operating License from the United Kingdom Civil Aviation Authority allowing it to carry passengers, cargo, and mail on aircraft with 20 or more seats. (Wikipedia, 2007) EasyJet’s business model and communication plan mimics that of the American based Southwest Airlines which has aided easyJet’s growth over the last ten years. asyJet was founded by Stelios Haji-loannou on October 18, 1995 and began operating on November 10, 1995 with two Boeing737-200 aircraft leased from the Independent Aviation Group Limited. In the beginning easyJet only flew from London Luton Airport to Glasgow and Edinburgh. In 1998, easyJet purchased a 40% stake in TEA Switzerland. By 1999, easyJet had over three million passengers and was traded on the London Stock Exchange in October 2000. In 2002, easyJet acquired Go Fly, a London based airline, and in December 2003 easyJet opened a new hub in Berlin, Germany at Schonefeld Airport. In May 2004 easyJet increased its service from two routes to eleven routes. In 2004, FL Group began purchasing stock in easyJet and a rumor of a takeover ensued. However, by 2006 FL Group sold its shares in easyJet and the takeover never occurred. In November 2005, easyJet CEO Ray Webster stepped down and was replaced by Andy Harrison. Under the leadership of Andy Harrison, easyJet expanded its fleet to 122 aircrafts, 262 routes, and 74 airports in 21 countries. In 2007, easyJet reported carrying over 37 million passengers. asyJet’s success can be attributed in large part due to its website and internet presence. Between 1995 and 1997 easyJet reservations could be made only via the telephone. Travel agents would not book easyJet reservations because they would not receive a commission. In 1997, easyJet developed a website in order to take reservations, and bookings skyrocketed by over 98% in 7 years. â€Å"Easy† Brand The communications culture of easyJet begins with the founder, Stelios Haji-loannou. easyJet and the â€Å"easy† brand are two separate entities. asyJet is owned by EasyJet Airline Company Limited whose largest shareholder is Haji-loannou. Haji-loannou is also the sole owner of the â€Å"easy. † Haji-loannou licenses his â€Å"easy† brand to his airline as well as to other easyGroup corporations. easyGroup corporations pay a fee to Haji-loannou for the use of the name. However, easyJet does not have to pay to use the â€Å"easy† brand name. This arrangement and communication style is important because if a company tries to initiate any type of hostile takeover, the â€Å"easy† brand would be protected. This arrangement displays the type of protection, culture, and loyalty Haji-loannou has in his company. Southwest Airlines easyJet has developed its culture of communication to mimic that of American based Southwest Airlines. Both easyJet and Southwest Airlines are low-fare airlines. Southwest Airlines is the largest airline in the United States and the second largest airline in the World by number of passengers carried (Wikipedia, 2007). Southwest began its operations in 1967 and flew to three cities. In the early 1970s, Southwest faced some financial turmoil. Similar to the issues faced by easyJet, Southwest was searching for a way for consumers to book low fare flights directly with the airline. In 1995, Southwest launched its website allowing consumers to book flights directly without the use of a travel agent. Southwest maintains its personal communications with its consumers by only allowing its tickets to be sold on its website and not through any sort of travel agent or travel site. Southwest also allows customers to change reservations without additional costs, however it does not allow passengers same day standby travel on a different flight without paying for an upgrade. While this may seem harsh to those passengers who need a standby ticket, it drastically reduces the number of passengers who lose their seats due to standby passengers. Another feature Southwest offers its passengers is to allow them to bring three pieces of luggage to check in instead of two like most airlines. Even though the aircrafts that Southwest operates are not as comfortable as other airlines, the additional amenities and low-fares have paid off. The United States Department of Transportation ranked Southwest Airlines as the number one passenger preferred airline for 2006. Chairman and CEO of Southwest Airlines, Herb Kelleher believes it’s as simple as seeking out exceptional employees, treating them with respect, and giving them the latitude and encouragement necessary to do their jobs better than anyone knew possible (Stodder, 1997). Excellent communication with customers starts at the executive level and from within the corporate culture. If communication is effective within a corporation that culture of communication can be handed down to the customer. Execution of a Communication Strategy  By following Southwest Airline’s example, easyJet has employed a solid communications strategy with its customers. The majority of businesses in the world today neglect The People Process (Bossidy and Charan 141). In their book, Execution, Larry Bossidy and Ram Charan discuss how to create a strategy of execution in order to create a successful business that focuses on the people and having the right people in the right places. A robust people process does three things. It evaluates individuals accurately and in depth. It provides a framework for identifying and developing the leadership talent-at all levels and of all kinds-the organization will need to execute its strategies down the road. And it fills the leadership pipeline that’s the basis for a strong succession plan (Bossidy and Charan 141). In order to develop a successful communications strategy, a good leader needs to consider the people/employees who will have to execute this strategy. easyJet takes reservations directly from its consumers via its website. When hiring employees, easyJet must ensure that these employees have the skills necessary to work within this type of communication culture. Every easyJet employee needs to be aware of the communication culture and strategy maintained by the corporation in order to deliver that same style of communication to the customer. Rewards and Recognitions Due to easyJet’s communication culture and strategy it is one of the most frequently cited examples of a mainstream company which has exploited the shift from multi-layer distribution to direct business to consumer transactions. easyJet is a forward thinking corporation and as such launched its direct to consumer website prior to the mass adoption of the Internet. This marketing strategy catapulted easyJet into a top market position in its industry. In June 2006, easyJet’s website was awarded the Best Airline Website Award by TravelMole Web Awards beating out rivals including British Airways. The judges stated that the website was user-friendly and pleasing to the eye. Innovation and Future Growth Even though the airline industry has experienced a decline, low-fare airlines have created a new growth market. easyJet has an extensive opportunity to continue growing within this growth market. There are four main types of innovations for growth markets: Disruptive innovation, application innovation, product innovation, and platform innovation (Moore 74) In order for easyJet to maintain its market position, it must introduce one of these methods of innovation or it will fail to keep up with the rest of the industry. Disruptive Innovation correlates with the early market phase of the technology-adoption life cycle (Moore 74). The low-fare airline industry has been around for a long time, but new technologies and global affairs have paved the way for a new type of market within this industry. There are two types of disruptive innovations: one that favors complex-systems models and one that favors volume operations (Moore 75). Like its American mentor, Southwest Airlines, easyJet should focus on economizing on every process and function of running a successful airline. Southwest Airlines redesigned its corporation and gained market capitalization that is equal to the sum of all of its competitors combined (Moore 80). easyJet needs to analyze its employee compensation, pricing, reservation procedures, equipment, and airport selection to ensure that it can keep up with future changes and growth within its market. asyJet has already started the process of innovation by hiring Site Confidence to monitor its website. According to an article published by M2 Presswire in September 2006 The 24/7 monitoring service will ensure that easyJet customers can book tickets without the threat of downtime, outages or slow download speeds. This new system has produced results for easyJet. According to Airline Industry Information easyJet reported an 11. 2% increase in passenger numbers for November 2006 as compared to November 2005. Obstacles easyJet Has Had to Overcome asyJet faced an obstacle in 2006 by not abiding by EU-Law 261/2004 which states that passengers had the right to be reimbursed for the price of their tickets within one week due to airline cancellation. easyJet had difficulty refunding the tickets within the one week period. Effective communication by easyJet kept passengers at ease in the long run, and the passenger numbers continued to climb despite this obstacle. easyJet, although not the first low-fare airline or the first largest low-fare airline in Europe, paved the way for the boom in lo w-fare air travel at the turn of the century. Due to this high stake in market share, easyJet has been accused of contributing to global warming through the high carbon emissions of their aircrafts. The European Low Fares Airline Association has teamed with easyJet and other low fare airlines to argue that these airlines operate more fuel-efficient aircraft than most full service airlines, and that the point to point services offered by these low-fare airlines also use less fuel. However, the low-fares offered by these airlines have caused an increase in air traffic which has resulted in a negative effect on the environment. asyJet and other low-fare airlines have a policy of only operating new aircraft that produce lower emissions and are more environmentally friendly (with the exception of easyJet’s initial two aircraft). In order to overcome this obstacle, easyJet has been communicating with aircraft manufacturers to design more eco-friendly aircraft, and has even unveiled their own eco-friendly aircraft design. Future Eco-Friendly Aircrafts Across the globe nations are concerned with developing renewable energy sources that are more environmentally friendly. easyJet is no exception. As easyJet forges ahead into the new millennium, it will face having to replace or redesign its current fleet to be eco-friendly. According to Flight Daily News, Harrison is continuing to push Airbus and Boeing to produce eco-friendly aircrafts. easyJet has unveiled its own design for an eco-friendly aircraft that utilizes existing technologies that could halve carbon dioxide emissions and produce 75% less NOx by 2015. Biofuel technology has been proposed as a current solution, but Harrison expressed his doubts about the use of biofuel technology at the World Low Cost Airlines Congress (Kaminski-Morrow, 2007). The Alternative Fuels And Biofuels for Aircraft Development (Alfa-bird) project will investigate the economical performance and industrial consequences of switching from today’s kerosene-based fuels to biofuels and other alternatives. Based on the results a strategy for these fuels will be defined along with an implementation plan. Due to issues with biomass supply for biofuels, synthetic fuels are probably a better solution, the consortium’s proposal papers state. Current jet engine fuel efficiency is viewed as â€Å"near-optimal†, while air traffic is increasing at a rate of 4% a year, leading to any future efficiency-related fuel savings being consumed by the growth, the consortium says (Coppinger, 2007). Harrison agrees that biofuels are not an optimal alternative at this point, but did state that he is not against biofuel technology (Kaminski-Morrow, 2007). Developing eco-friendly aircrafts will be an obstacle that easyJet will have to overcome, as well as trying to replace their current fleet. EasyJet needs to work in conjunction with Alfa-bird in order to develop these new technologies and maintain their market position in the future. However, during this initial phase of development, easyJet and Harrison need to remember to utilize the communication style they utilize with their customers, be available and simple to understand and use. Dismissing any sort of proper communication while developing new technologies can change a corporation’s communication culture very quickly, even though it does not directly relate to communications with the customer. Developing a Communications Strategy In order to develop a communications strategy that can be integrated into the strategic planning process for the corporation, easyJet must decide what type of strategy to use. There are ten different types of strategy development (Mintzberg, Ahlstrand, Lampel, 1998): 1) The Design School; 2) The Planning School; 3) The Positioning School; 4) The Entrepreneurial School; 5) The Cognitive School; 6) The Learning School; 7) The Power School; 8) The Cultural School; 9) The Environmental School; and 10) The Configuration School. asyJet needs build on its current communications strategy by applying principles from the Design School, the Planning School, and the Configuration School. The Design School utilizes a step by step model for strategic communications planning. To begin the communications planning process, easyJet must do an internal and external appraisal in the form of a SWOT Analysis. A SWOT Analysis lists the internal strengths and weaknesses, and the external opportunities and threats of a corporation. Based on the SWOT Analysis, easyJet can determine the corporation’s distinctive competencies and key success factors. This information is used to formulate the communication strategy. The sole architect for the strategic plan, according to the Design School, is the Chief Executive Officer (CEO). Harrison must approve the final communication strategy, but should receive input from the strategic planning team. By developing the communication strategy as a team, easyJet will also use aspects of the Planning School. The Planning School adopts the majority of the premises from the Design School. The Planning School uses an internal and external audit stage, which consists of a SWOT Analysis. The CEO gives the final approval for the communications strategy; however, he is not the sole architect. The Planning School provides for a team of strategists to develop the communications strategy. According to the Design School, in order to evaluate and choose the most effective and efficient communications strategy, the following framework should be used. This framework was developed by Dr. Richard Rumelt, DBA from the Harvard General Management group and professor at UCLA School of Management. The evaluation process, according to Rumelt, consists of a series of tests (explained in the form of questions). Is the communications strategy consistent with the goals and policies of the corporation? Does the communications strategy adapt to the external environment? Does the communications strategy provide for a competitive advantage? Does the communications strategy overuse available resources or create unsolvable problems? The last step in the communications strategy planning process, within the Design School, is to implement the plan. Implementation of the communications strategy will include educating the managers involved as well as the employees of the plan’s details. The plan should be simple and informal, just like the process of developing it. Managers and employees should be given a step by step guide on how to implement the strategy. The Planning School differs from the Design School in that it implements a formal step by step process for executing the plan. easyJet following the Planning School model should schedule each step of implementation by a specific date. In order to develop a communications strategy that can adapt to the global economy easyJet should also incorporate the six main premises of the Configuration School. The key ingredient is for the corporation to â€Å"sustain stability or at least adaptable strategic change most of the time, but periodically recognize the need for transformation and be able to manage that disruptive process without destroying the organization. † easyJet must be cautious not to incorporate the Power School into its communications strategy so much so that it allows a political agenda to override the main goals and vision of the corporation. Harrison must not allow the communications strategy planning process to become a process of bargaining and compromise among conflicting political groups and individuals. Utilizing this school of thought in planning a communications strategy can alienate customers and bring about undesired conflict. easyJet must remain cognoscente of the environmental concerns its customers may have regarding its aircraft. However, pushing an unwanted political agenda can drive customers away. Recommendations and Conclusions easyJet started off in the airline industry slow, but by adopting Southwest Airline’s model of communication, easyJet was able to become the market leader in low cost air fare in Europe. In order to keep up with technology, easyJet developed a website allowing customers to book reservations directly from the company without having to use a travel agent or pay a commission to a travel agent. To maintain that website easyJet hired European based Site Confidence to provide 24/7 support which resulted in an 11. 2% gain in passenger numbers a month later. Each of these strategies has allowed easyJet to forge ahead and stay one step in front of their competition. In order to remain a front runner in the market, easyJet must continue to utilize its communication style with customers, employees, suppliers, and political leaders. When developing a communications strategy for the future, easyJet must complete and internal and external appraisal in order to tailor the plan to the current trends and the desires of its customers. easyJet should develop a strategic planning team to develop a communications strategy and implement an employee educational program. If easyJet’s employees are unaware of its communication strategy and culture, its customers will also be unaware of its communications strategy and culture. asyJet should continue to invest in research and development for new eco-friendly technologies as well as encourage its aircraft suppliers to follow suit. However, Harrison must remember to utilize the communication culture of the corporation at all times as a representative of easyJet and not let the Power School of planning dictate easyJet’s communications strategy. If easyJet can maintain and improve its current communications strategy then passengers will continue to want to â€Å"com e fly with us. †

Coursework Example | Topics and Well Written Essays - 1250 words

Coursework Example This is something that is very much costly as it has been seen where some clients left the company in question and went to the competing company. In relation to the above case, there is a need of reviewing some of the policies in relation to the employee access to data and the revealing of information to parties that are not associated with the firm. There are some proposed policy changes that might just go a long way in preventing a repeat of the same from happening. Some of these include: 1. Termination or revoking of whatever access tools the terminated employee might be having in relation to the company’s database. 2. Wiping away of all the log files that may be related to the employee who has left the firm. 3. Instituting rules and regulations that have legal implications in the event that there is flaunting of these rules and this is in particular regard to the sensitive nature which information may be characterized. Company records prove to be something that is rather v ital for the survival of a particular firm. For this reason there has to be the devising of some policies that will bring about the safeguarding of this information. One of the policies that may be of focus in this case is the development of log files which will enable the administrator to keep track of the employee activities in the system. These files will bring to light what that particular employee has done in the system and what information he or she has accessed. In addition to this it provides tracks such that there will be evidence available when it is needed. Assignment 3 The issue of logging user activities in systems has become something that is of the essence to most organizations that are after the safeguarding of the information which they possess. In this particular case having a deeper understanding of just what logging entails will be something that is rather important in a bid to understanding the importance of the matter. These log files come up in various systems and means of access that may be there to the users of computers. Some may be in relation to the websites which these users access while others may be in relation to the information on the system which these same users access at times. The development and application of the log files will be dependent on the type of environment that the particular user is in. Some of the logfiles may be in the online environment while others are just used in the typical database. The language used in their development will also depend on the language that the environment is founded on. These may be web-based languages such as PHP and HTML while others may be reliant on the database systems such as My SQL. Some of these logging utilities come with the system upon purchase while at the same time there are those that are custom made for the purpose of meeting the specific firm requirements. Of these it is more advantageous to come up with a system that can provide the tracking and warnings or notificat ions in the event that the set barriers are violated. This is where developing of the logs as opposed to their purchase is of importance. What a person can create a person can also destroy. What this means is the fact that these log files can be bypassed by whoever has a critical knowledge of just how good they work. It will be particularly hard to develop a

How instrumental are parents in the development of their children Essay

How instrumental are parents in the development of their children - Essay Example The extent to which this is the case, though, continues to be a source of vigorous contention as each side argues that the personality is shaped more by one influence than the other. While the argument that genetics plays a significant role in the development of a personality, it seems clear that the parents play a much greater role in establishing the tools and skills the child will need to function within their particular society. The idea that nurturing plays a more significant role in the development of a child is found in these children’s increased ability to function in society as adults thanks to what they learned from their parents’ actions. From birth, parents play a large role in the life of the child, teaching the child everything they will need to know to function within the society in which the parents find themselves. Through consistent close contact with the child, the parent is able to instill their own ideas, beliefs, practices and behaviors in the child while providing the child with the socialization skills he or she will need for interaction with others. As the first and most persistent contact, the relationship with the parent is thus the starting point from which all children enter the world. According to Jerome Kagan of Harvard University, â€Å"Parents who regularly talk and read to their children usually produce children with the largest vocabularies, the highest intellig ence scores, and the best academic grades †¦ Parents who reason with their children while making requests for obedience usually end up with more civil children† (101). The importance of this association is further highlighted in studies that have been conducted on young orphans who have undergone periods of neglect or privation as a result of their family tragedy. When these children were placed in nurturing homes, they were often able to overcome their early

Charles Peirce's The Doctrine of Necessity Examined Essay

Charles Peirce's The Doctrine of Necessity Examined - Essay Example Charles S. Peirce wonders whether we necessarily have to see or notice signal effects of some element that may have happened by pure chance so that to ascertain that real chance exists. He wonders whether there are some occurrences or effects that may have gone unnoticed or unobserved. He gives an example of how physicists claim that gas particles move about randomly, considerably as if by pure chance, and that by the assumption of probabilities, there certainly will be situations contrary to the second law of thermodynamics whereby concentrations of heat in the gases lead to explosive mixtures, which must at the time have tremendous effects. He claims this assumption could be false because it has never happened like that. â€Å"What we are, that only can we see† (Dickinson). This is a popular quote by Ralph Waldo Emerson from his publication, Nature. Emerson believed in facts. Emersonian philosophy seemingly emphasized on seeing, and perception. Emerson would, therefore, prob ably support Charles on this argument, because Charles insists that he cannot support or believed in things that allegedly happened without any evidence or that have never happened. Another argument of Charles S. Peirce about this issue is that he is not of the belief that there is any person who can ascertain that the precise, universal compliance of facts to natural law is proved evidently, or depicted particularly possible, by any observations made so far. He noted that those in support of the doctrine of exact regularity used hypotheses other than proven experimental result of facts to support their arguments. He, therefore, dismissed this notion as it shows high levels of poor reasoning. Charles affirms that, sometimes people cannot help to believe a given proposition. However, he noted that this was of collective thinking which is wrong. Some people conclude a proposition to be true while others look at it as â€Å"we† instead of â€Å"I†. This leads to the propo sition being true to certain people and wrong to others depending on their levels of ignorance, or the evidence they have. He calls this problem â€Å"inability to conceive† and claims that every man passes through this stage with respect to the number of beliefs they have. The mind of man is sometime subjected to this blind coercion, but it is cast off as time goes through rigorous thinking. As a result, Charles confirms that, the things that are not conceivable today will turn out to be indisputable in future. This is supported by the countercultural philosophy of Emerson whereby he lobbied to create a structure of a form of life that will go past the status quo expectations and thinking models. This was in favour of deeply independent and creative manifestations of universal truths. This, he argued, will also help solve the problem of inability to conceive by stating, â€Å"Every man has a form of mind peculiar to himself.† The author confirms that the principles of mechanics are indeed natural beliefs, which have been confirmed by experience. The only problem is that those that were formulated long time ago were exceedingly erroneous. As a result, they need to be continually corrected and purified from natural illusions. This process of products adapting to recognizable usefulness or ends, as seen in nature, is never quite perfect. The author, therefore, finds this argument well

The Impact of social Networking on Customer Loyalty Thesis

The Impact of social Networking on Customer Loyalty - Thesis Example This essay stresses that Facebook is one of the widely use social networking websites around the world. The number of users of social media is increasing with the passage of time however youngsters are more inclined towards using of social media than people of other ages. Moreover most of the people are logging their accounts on a daily basis and thus, it has encouraged businesses to use social media to convey their marketing messages as well. Social media websites are used for different purposes, one of them is that people do research and gather information about the products and services. Social Networking Sites are a very important part of Web 2.0. SNSs have become a powerful force in shaping public opinions on virtually every aspect of commerce. SNS imply word-of-mouth marketing, and have an increasing influence on customers’ purchase decisions and in turn affects customer loyalty. The study of this topic has been really interesting due to the image that the social media portray in the society. Although there was not so much time and mean I managed to have convenient samples for a small case study, which is thus a hindrance to generalize the result of the finding. However convenient sample could provide springboard for further research. The work could have been easier if only the questionnaire has been done based on the theory chapter. Due to some misunderstanding some theories were not letter consider as to be one hence some theories has to be included latter. So the challenge was to make sure that the new.

Gender&Global cinema Essay Example | Topics and Well Written Essays - 2000 words

Gender&Global cinema - Essay Example Identifying the concepts of marginalization and gender definitions in global film shows how the boundaries of gender are defined in various regions of society. Two films which portray this theme are A Question of Silence by Marleen Gorris and The Housemaid by Im Sang – Soo. The discourse of feminist theory in A Question of Silence is one which shows several areas of boundaries and marginalization, as well as a question of gender identity. The portrayal of the three women are first depicted, all which take on a traditional identity in terms of gender. However, this is broken when they move from shoplifting different items to beating the male shopkeeper to death. This specific action sets the gender identity into motion, specifically because the action is one which is not expected in relation to the female gender identity. The shock which this leaves is one which creates a suspicion that the women are insane and that the actions which were warranted were because of mental instability. After finding that this is not true, there becomes a question of what the intent was of beating the male shopkeeper, specifically because of the associated anger that was taken with the actions (Gorris, 1). The feminist discourse which is associated with this film is based on the silence of the women as well as the stereotypes and immediate associations with gender identity which is portrayed. The silent association with the fight is one which is displayed through the actions which the women take as well as the shift in actions. The narrative is one which depicts silence after the action which is taken; however, the women are all known to fight the male domination in society through the action of beating the male shopkeeper to death. The metaphor of violence, as well as the following assumptions, all show the concept of feminist identity and the marginalization which the women are placed into. The violence becomes a way to speak about the male domination in society as

Destination Marketing Coursework Example | Topics and Well Written Essays - 3000 words

Destination Marketing - Coursework Example Tourism destination has been defined as â€Å"a geographical region, political jurisdiction, or major attraction, which seeks to provide visitors with a range of satisfying to memorable visitation experiences† (Bornhost, Ricthie and Sheehan, 2010). A tourism destination must also seek to enhance the economic and social well-being of the residents within its boundaries. To be called a tourism destination it must also offer a wide range of activities and experience to the tourists. Kenya can be called a tourism destination as it is an attractive, and one of the most developed tourist destinations in Sub-Saharan Africa (Ayoo, 2007). As of 2007 Kenya had 29 National Parks and 29 National Reserves that together occupy about 7.5% of the country’s total area. Biodiversity ranging from marine parks, mountain, arid and semi-arid parks to ecosystems can be found at these parks. The Equator divides the country into almost two equal halves. The country has several attractions such as natural and cultural attractions such as game viewing, bird-watching, deep-sea fishing and mountain climbing, apart from being free of terrorism (Pennington-Gray et al., 2005). The diversity of physical landscape and scenery provide both beauty and variety to the country (Odunga, 2005). Wildlife and nature-based tourism is the greatest attraction for the tourists visiting Kenya. Tourism in Kenya grew over the years and became an important economic activity. However, the sector has been experiencing decline because it could not segregate mass tourism from eco tourism and sustainable tourism. The focus initially was on mass tourism but then the focus shifted towards attracting a niche segment or the upmarket segment (Odunga, 2005). This affected the image of Kenya as a tourist attraction. With another policy shift the focus was again on both mass tourism and the niche segment. The constant shifting of strategies has led to an adverse image of the destination. Tourism in Kenya is in the decline stage of the Tourism Area Life Cycle as product quality has declined. Effective promotion is needed to restore the image that Kenya as a destination carried. Situational analysis would help recommend a suitable promotional strategy to attract the UK tourists, comprising of a niche segment. 2. Situational Analysis An analysis of the macro environment or the external factors that influence tourism in Kenya would help develop the framework for promotion as well as the marketing objectives. 2.1 Environmental Analysis The country is undergoing political instability and political unrest. One of the major issues is the unequal distribution of resources such as land on which tourism depends. Some hold the view that while tourism consumes large resources the distribution of the revenue remains at the discretion of the central government, which often disregards the social and economic needs of the region (Mayaka and Prasad, 2012). The political situation in the country makes the tourism industry vulnerable to uncertainties and volatility. The tourism sector in Kenya contributes to 11 percent of the GDP but the global financial crisis further affected the political events, which resulted in reduced flow of tourists (Mayaka and Prasad, 2012). Tourism has reduced unemployment while maintaining balance of payments (Pennington-Gray et al., 2005). The recession

Assignment Essay Example | Topics and Well Written Essays - 500 words

Assignment - Essay Example As much as they are like so are these sculptures different. Some contrasts are noted here. StandingMale Figure with Nails appears to be mostly wood; whereas, Reliquary of Sainte Foy is gilded. Furthermore, StandingMale Figure with Nails appears to be the image of a yoked and tortured African; while Reliquary of Sainte Foy is the image of an enthroned European. Moreover, StandingMale Figure with Nails appears to be steel encrusted, and Reliquary of Sainte Foy appears to be jewel encrusted. These differing views of the human condition are strikingly dissimilar. This study of StandingMale Figure with Nails (Nkisi Nkondi) and Reliquary of Sainte Foy yield a greater appreciation for each piece. Here, we conducted analysis of both comparison and contrast to seek a deeper understanding of their meaning. These sculptures represent two ways of honoring the human condition. One is natural and rugged and somewhat scary to think about, but the other is enlightened and uplifting and bright.

Psychologial Delvelopment on HIV-infected Teen Essay

Psychologial Delvelopment on HIV-infected Teen - Essay Example 274). There are a lot of issues faced by Teenagers according to their temperaments but the few which are common among most of them includes Disclosure, Medical Adherence, Relationships, and Psychological Issues. (Hosek, Harper, Domanico, Page no. 272). Most teenagers contract HIV through Intravenous Drugs, Unsafe Sexual Practices like taking the risks of not wearing condoms, or uncircumcised penises, or engaging in homosexual activities etc. The first issue is about the Issue of disclosure; people tend to keep the information about their condition to themselves cause of the fear how the surroundings or environment is going to react. (Hosek, Harper, Robinson, Page no. 356) The prime fear is not about how they are going to take it, the prime fear is about how they are going to react, whether they’ll just say your sick its your problem, or some people feel proud and say â€Å"I told you so†. Also what matters is the general teenage philosophy of the 21st Century is that â €Å"Needing Someone is a Sign of Weakness† and if they show someone their vulnerable side they might look like a wuss. Another issue is the Issue of Medication, Teenagers doesn’t like to rely on anyone, they don’t like to work in a timetable, they do their tasks as they come along they don’t like to work in a routine, the dilemma here is that HIV cocktail have to be taken in an order, the patient cant miss any scheduled medication, cause it messes with the already compromised Immune system. The issue with a normal teenager as I mentioned above is that they don’t like to rely on anyone, they think of it as something that’s just extending their life and not in an affirmative way and starts living with the faith that they are almost as good as dead. Many other problems came across such if you are at work, it s difficult to take the medications cause of the primal fear of

Dominos vs. US Pizza Essay Example for Free

Dominos vs. US Pizza Essay The research report you have authorized us to write on â€Å"Dominos vs. US Pizza† is now ready and follow this letter. This report is the result of work completed at SKIPS. During our work term as other student, we were engaged to assist in related topic collection. In the course of this work we gained knowledge about this topic. It is the detailed information and data which is the subject of this report. Through the course of the term, we were given the opportunity to learn much about the strategic model of Dominos. We feel that this knowledge will be helpful in future work terms, and in our career. We would like to thank our mentor Mr. Manish Thaker for his patience and good judgement, as well as classmates who were always willing to help. Sincerely Parul Kapoor (43) Sejal Rathod (55) Table of contents Contents Executive summary Introduction Research methodology Analysis of research data Findings Conclusions Recommendation Annexure Executive Summary This report contains the detailed research about the ‘strategies of Dominos vs US Pizza’. The research was an exploratory one. The aim of the research was to find the out the strategies adopted by Dominos to attract customer towards it. The research was conducted in the period of March to April. The target population of the research was the pizza consumers. Out of this the sample size of 100 were drawn based on convenient sampling technique. The research was done by filling the questionnaire which was fully drawn on the basis of the research objectives. The conclusion for the research was almost drawn during the data collection itself. 100% of respondents like pizza. Out of sample size of 100, 68% of respondents visit more to Dominos. 35% of respondents lie in age group of 20-25 years, visit these restaurants with their friends in free hours. Respondents prefer Dominos because the quality of the food offered by Dominos is good. Awareness of preferred restaurant came from friends and T. V add. This shows that people are attracted more towards Dominos because quality of food offered by Dominos is better than Quality offered by US Pizza. INTRODUCTION Problem Definition: Both (Dominos and US Pizza), provide same kind of facility. They have huge varieties in pizza as well as other items. Us pizza has unlimited scheme packages and price of its items are also reasonable whereas Dominos doesn’t have any unlimited packages and price of all the items are also high as compare to U. S. Pizza. Still people attracted towards Dominos, more than US Pizza. Research Objectives: The key objectives of the research are identified as following: To study the strength of Dominos business model. To study the strength of US Pizza’s business model. To find out ‘why people are attracted more towards Dominos than US Pizza’ Research Design: This is an exploratory type of research. It’s a problem of general nature, numbers and statistics are used to support this research. The primary source of data is in questionnaire and short interview. Research design is the that phase where researcher has to detail a plan in which alternatives are going to be chose at each of the following stages. Selection of type of research. Selection of measures and measurement techniques. Selection of sample size and sampling techniques. Selection of methods of data analysis. Research Methodology: Primary Data: Data is collected through structured questionnaire by conducting survey. Mode of collection Online questionnaire Offline questionnaire Methods of Data Analysis The questionnaire of 22 variables (2 dependants and 18 independents) was administered through advanced data analysis of utilities of SPSS. 1. Hypothesis To achieve these objectives, the following hypotheses are formulated:- 1. H0 :- More Frequency of customer towards Dominos Pizza H1:- Frequency is more towards other restaurant 2. H0 :- All parameters are equality important H1:- At least 1 Parameter is Important 3. H0:- Customers are satisfied for all Parameter H1:- Customers are Satisfied for At least One Parameter Data analysis and interpretation: Exhibit-1 1)Like restaurants Frequency Percent Valid Percent Cumulative Percent Valid YES 100 100. 0 100. 0 100. 0 Interpretation: From Exhibit -1 we can conclude that 100% people like to go to restaurant. Exhibit-2 2)Visit time Frequency Percent Valid Percent Cumulative Percent. Valid ONCE OR TWICE IN WEEK 23 23. 0 23. 0 23. 0 ONCE OR TWICE IN 15 DAYS 27 27. 0 27. 0 50. 0 ONCE OR TWICE IN A MONTH 37 37. 0 37. 0 87. 0 OCCATIONNALY 13 13. 0 13. 0 100. 0 Total 100 100. 0 100. 0 Interpretation:- From above chart 37% people go to restaurant once or twice in a month, 27% people go to restaurant once or twice in a 15 days, 23% people go to restaurant once or twice in a week and only 13% people like to go to restaurant occasionally. Exhibit-3 3)No. of visit Frequency Percent Valid Percent Cumulative Percent Valid 1-5 91 91. 0 91. 0 91. 0 5-10 7 7. 0 7. 0 98. 0 MORE THAN 10 2 2. 0 2. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: looking above graph 91% respondent visit restaurant 1-5 times in a month Exhibit-4 4)Prefer Frequency Percent Valid Percent Cumulative Percent Valid PIZZA 59 59. 0 59. 0 59. 0 CHAT 6 6. 0 6. 0 65. 0 SANDWITCH 25 25. 0 25. 0 90. 0 OTHER 10 10. 0 10. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: From above Exhibit more preference given to pizza then other snacks. Exhibit-5 5)Like pizza Frequency Percent Valid Percent Cumulative Percent Valid YES 100 100. 0 100. 0 100. 0. Interpretation: Above diagram conclude that thought respondents like other snacks like sandwitch, chats etc, they also like pizza. Exhibit-6 6) Preferred rest. Frequency Percent Valid Percent Cumulative Percent Valid DOMINOS 68 68. 0 68. 0 68. 0 US PIZZA 26 26. 0 26. 0 94. 0 PIZZA WORLD 2 2. 0 2. 0 96. 0 PIZZA ZONE 2 2. 0 2. 0 98. 0 OTHER 2 2. 0 2. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: Respondents like to go many restaurant like dominos, us pizza, pizza world, pizza zone etc but they give more preference to dominos. Exhibit-7 7)Reason for visit Frequency Percent Valid Percent Cumulative Percent Valid QUALITY IS GOOD 86 86. 0 86. 0 86. 0 PRICE IS LOW 8 8. 0 8. 0 94. 0. SERVICE IS GOOD 2 2. 0 2. 0 96. 0 4 2 2. 0 2. 0 98. 0 5 2 2. 0 2. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: Above diagram conclude that people give more preference to dominos because food quality of dominos is better than other restaurant. Cross-tab Q-9 Q-10. Important factor satisfaction level 8. (a) Quality * 9. (b)Price Crosstab Count 9. (b)Price Total Satisfied least satisfied 8. (a)Quality very imp 54 46 100 Total 54 46 100 Interpretation: From above cross tab 54% respondents to whom quality is very important and they are also satisfied by the price which they are paying for the quality. 8. (a) Quality * 9. (c)Service Crosstab Count 9. (c)Service Total Satisfied 8. (a)Quality very imp 100 100 Total 100 100 Interpretation: Almost all the respondent to whom quality is very important they all satisfied by the service given by the restaurant. 8. (a) Quality * 9. (d)Ambience Crosstab Count 9. (d)Ambience Total Satisfied normal 8. (a)Quality very imp 79 21 100 Total 79 21 100 Interpretation:- Above table conclude that respondents to whom quality is very important they are also satisfied by the ambience in the restaurant. 8. (a)Quality * 9. (e)Customization Crosstab Count 9. (e)Customization. Total Satisfied normal least satisfied 8. (a)Quality very imp 77 21 2 100 Total 77 21 2 100 Interpretation: respondents who gives very important to quality also satisfied by the customization adopted by their favourite restaurant. 8. (b)Price * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied 8. (b)Price very important 46 46 IMPORTANT 23 23 least important 31 31 Total 100 100 Interpretation: In this table respondents who gives very important to the price, they are also very satisfied by the quality they are getting in that price. 8. (b)Price * 9. (b)Price Crosstab Count 9. (b)Price. Total satisfied least satisfied 8. (b)Price very important 0 46 46 IMPORTANT 23 0 23 least important 31 0 31 Total 54 46 100 Interpretation:- Respondents who gives very important to the price they are least satisfied by the price adopted by their favourite restaurant. 8. (b)Price * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (b)Price very important 46 46 IMPORTANT 23 23 least important 31 31 Total 100 100 Interpretation: This table conclude that respondents to whom price is very important they also satisfied by the services delivered by restaurant. 8. (b)Price * 9. (d)Ambience Crosstab. Count 9. (d)Ambience Total satisfied normal 8. (b)Price very important 46 0 46 IMPORTANT 2 21 23 least important 31 0 31 Total 79 21 100 Interpretation: Respondents also satisfied by the ambience presents in their favourite restaurant. 8. (b)Price * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (b)Price very important 46 0 0 46 IMPORTANT 0 21 2 23 least important 31 0 0 31 Total 77 21 2 100 Interpretation:- Respondents to whom price are very important they also satisfied by the customization. 8. (c)Service * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied 8. (c)Service very important 52 52 important 48 48 Total 100 100 Interpretation: Respondents who give much important to the service they are also satisfied by the quality. 8. (c)Service * 9. (b)Price Crosstab Count 9. (b)Price Total satisfied least satisfied 8. (c)Service very important 52 0 52 important 2 46 48 Total 54 46 100 Interpretation: Respondents to whom service are very important they are satisfied by the price which they are paying. 8. (c)Service * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (c)Service very important 52 52 important 48 48 Total. 100 100 Interpretation:- Respondents to whom service is very important they also satisfied by the service offered by their favourite restaurant. 8. (c)Service * 9. (d)Ambience Crosstab Count 9. (d)Ambience Total satisfied normal 8. (c)Service very important 31 21 52 important 48 0 48 Total 79 21 100 Interpretation: respondents who gives important to the service they are also satisfied by the ambience in the restaurants. 8. (c)Service * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (c)Service very important 31 21 0 52 important 46 0 2 48 Total 77 21 2 100. Interpretation: Respondents to whom service is important they are satisfied by the customization. 8. (d)Brand * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied 8. (d)Brand very important 31 31 Important 23 23 least important 46 46 Total 100 100 8. (d)Brand * 9. (b)Price Crosstab Count 9. (b)Price Total satisfied least satisfied 8. (d)Brand very important 31 0 31 Important 23 0 23 least important 0 46 46 Total 54 46 100 8. (d)Brand * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (d)Brand very important 31 31 Important 23 23 least important 46 46 Total 100 100 8. (d)Brand * 9. (d)Ambience Crosstab. Count 9. (d)Ambience Total satisfied normal 8. (d)Brand very important 31 0 31 Important 2 21 23 least important 46 0 46 Total 79 21 100 8. (d)Brand * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (d)Brand very important 31 0 0 31 Important 0 21 2 23 least important 46 0 0 46 Total 77 21 2 100 Interpretation: Respondents gives least important to the brand but they are satisfied by quality, price, service, ambience and customization delivered by their favourite restaurant. 8. (e)Ambience * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied 8. (e)Ambience important 33. 33 least important 67 67 Total 100 100 8. (e)Ambience * 9. (b)Price Crosstab Count 9. (b)Price Total satisfied least satisfied 8. (e)Ambience important 33 0 33 least important 21 46 67 Total 54 46 100 8. (e)Ambience * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (e)Ambience important 33 33 least important 67 67 Total 100 100 8. (e)Ambience * 9. (d)Ambience Crosstab Count 9. (d)Ambience Total satisfied normal 8. (e)Ambience important 33 0 33 least important 46 21 67 Total 79 21 100 8. (e)Ambience * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (e)Ambience important 31 0 2 33. least important 46 21 0 67 Total 77 21 2 100 Interpretation: Respondents who gives least important to the ambience but they are satisfied by the quality, price, service ambience customization. 8. (f)Customization * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied 8. (f)Customization very important 2 2 important 98 98 Total 100 100 8. (f)Customization * 9. (b)Price Crosstab Count 9. (b)Price Total satisfied least satisfied 8. (f)Customization very important 2 0 2 important 52 46 98 Total 54 46 100 8. (f)Customization * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (f)Customization very important 2 2. important 98 98 Total 100 100 8. (f)Customization * 9. (d)Ambience Crosstab Count 9. (d)Ambience Total satisfied normal 8. (f)Customization very important 2 0 2 important 77 21 98 Total 79 21 100 8. (f)Customization * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (f)Customization very important 0 0 2 2 important 77 21 0 98 Total 77 21 2 100 Interpretation: Almost all the respondents gives important to the customization and they are also satisfied by the quality, price, service, ambience, customization. 8. (g)Nearness * Satis. In Quality Crosstab Count Satis. In Quality Total very satisfied. 8. (g)Nearness very important 58 58 least important 42 42 Total 100 100 8. (g)Nearness * 9. (b)Price Crosstab Count 9. (b)Price Total satisfied least satisfied 8. (g)Nearness very important 52 6 58 least important 2 40 42 Total 54 46 100 8. (g)Nearness * 9. (c)Service Crosstab Count 9. (c)Service Total satisfied 8. (g)Nearness very important 58 58 least important 42 42 Total 100 100 8. (g)Nearness * 9. (d)Ambience Crosstab Count 9. (d)Ambience Total satisfied normal 8. (g)Nearness very important 37 21 58 least important 42 0 42 Total 79 21 100 8. (g)Nearness * 9. (e)Customization Crosstab Count 9. (e)Customization Total satisfied normal least satisfied 8. (g)Nearness very important 37 21 0 58 least important 40 0 2 42 Total 77 21 2 100 Interpretation: Almost all the respondents prefer to go to nearness restaurant and they are also satisfied by it. Exhibit-10 10)Visit with whom Frequency Percent Valid Percent Cumulative Percent Valid Friends 87 87. 0 87. 0 87. 0 Family 4 4. 0 4. 0 91. 0 g. f/b. f 9 9. 0 9. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: respondents mostly go to the restaurant with their friends. Exhibit-11 11)Scheme Frequency Percent Valid Percent Cumulative Percent Valid unlimited 65 65. 0 65. 0 65. 0 By one get one free 5 5. 0 5. 0 70. 0 Discount 11. 11. 0 11. 0 81. 0 coupons 7 7. 0 7. 0 88. 0 Other 12 12. 0 12. 0 100. 0 Total 100 100. 0 100. 0 Exhibit-12 12)Awareness Frequency Percent Valid Percent Cumulative Percent Valid Friends 68 68. 0 68. 0 68. 0 TV adds 17 17. 0 17. 0 85. 0 news paper adds 9 9. 0 9. 0 94. 0 Posters 4 4. 0 4. 0 98. 0 Internet 2 2. 0 2. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: looking to the above diagram respondents aware about the restaurant by their friends and by TV adds. Exhibit-13 13)Frequency Frequency Percent Valid Percent Cumulative Percent Valid occationally 28 28. 0 28. 0 28. 0 once or twice in a week 15 15. 0 15. 0 43. 0 once or twice in a month. 57 57. 0 57. 0 100. 0 Total 100 100. 0 100. 0 Intr Interpretation: respondents visit dominos once or twice in a month. Exhibit: 14 14)Visit reason Frequency Percent Valid Percent Cumulative Percent Valid In your free hours 66 66. 0 66. 0 66. 0 For meetings 6 6. 0 6. 0 72. 0 For parties 21 21. 0 21. 0 93. 0 For someone parties 7 7. 0 7. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: Respondents mostly like to go to Dominos in their free time for Parties. Exhibit-15 15)Freq. visit reason Frequency Percent Valid Percent Cumulative Percent Valid Quality of food is good 53 53. 0 53. 0 53. 0 Has good friendly atmosphere. 32 32. 0 32. 0 85. 0 It is near your house 10 10. 0 10. 0 95. 0 Other 5 5. 0 5. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: Above diagram conclude that respondents like to go to Dominos because the quality of the food offer by dominos is better. Exhibit-17 17) age Frequency Percent Valid Percent Cumulative Percent Valid 20-25 35 35. 0 35. 0 35. 0 25-30 17 17. 0 17. 0 52. 0 30-40 29 29. 0 29. 0 81. 0 above 40 19 19. 0 19. 0 100. 0 Total 100 100. 0 100. 0 Interpretation: looking to the above exhibit mostly young generation, who come under the age of 20-25 preferred to go to the Dominos. Findings conclusions. 1) From above analysis we can conclude that 68% respondents prefer to go to the Dominos then other restaurants. 2) Respondents prefer to go to the Dominos because the quality of the food is good over there. 3) People give very important to the quality, price and services. They give important to the customization but they give least important to the brand ambience. But comparison to all factor more preference given to quality price. They are satisfied by the quality in their favourite restaurant but they are least satisfied by the price. 4) Out of the respondents most number of respondents visits dominos with their friends family. 5) Respondents also aware about Dominos by their friends and TV adds. 6) Out of respondents mostly they prefer to visit Dominos once or twice in a month in their free time and for parties so we can conclude that they are regular customer. 7) Dominos attracts all kind of generation like those who come in age 20-25, 25-30, and above 30 also. But more attracted by 20-25 years old people. Conclusion 1) People gives more important to price and they also least satisfied by the price in dominos but they are attracted to Dominos because they are satisfied by the quality offered by the Dominos and for that they are not paying high price. 2) People are not attracted towards Dominos because it is an international brand. People are not giving important to the brand but they are giving important to the quality and price. 3) Mostly people go to Dominos with their friends and family. But people go to there with family rarely because of the price factor. They prefer to go U. S. Pizza with family because it offer unlimited scheme which is enable them to spend less. 4) People also aware about the Dominos by their friend and TV adds also by the banners. 5) Dominos attracted all kind of generation like youngster adult. Strategies Following are the strategies adopted by Dominos to attract the customer towards it. 1) They maintain the quality of the food same in every store because there quality is main factor to influence the customer. 2) They maintain same taste in every store. 3) They also maintain hygiene level. 4) They have monopoly in 5 types of pizza which is thin crust, hand toast, cheese burst, deep dish, 3 cheese. 5) They come up with new product every 3-4 months. 6) They contacted their customer and ask about their choice taste and they launch new product according to customer preference. 7) People give more preference to the nearness restaurant so they open their branches in 15 areas. 8) They give free delivery in just 30 minute. If it is not delivered in 30 minute they give pizza free of cost. 9) Mostly college going student and working people go to Dominos so they open there branches in 2. 5km 3 km near to the college and office area. Recommendation 1) People give more important to the price if dominos reduce their price then people they can capture almost all market share. 2) If dominos don’t want to reduce the price than it can also offer some discount or unlimited scheme. People attracted towards US pizza because of it unlimited scheme. Here people already satisfied by quality if they offer some scheme then they can attract more people who go restaurant with their family. 3) They also offer salads or other customization product. Annexure Dominos vs us Pizza Questionnaire Respected Sir/ Madam We, 1st year PGDM student from St Kabir Institute of Professional Studies , conducting a research on ‘Dominos vs US Pizza’. We want to know your views about these restaurants. The information provided by you is purely for research purpose and will be strictly kept confidential. Top of Form. 1) Do you like to go Restaurants? Yes No 2) When do you go to Restaurants? Once or Twice a week Once or Twice in 15 days Once or twice in a month Occasionally 3) How many times in previous month did you visit the restaurant? 0 1-5 5-10 More than 10 4) What do you prefer in snacks? Pizza Chat Sandwich Others 5) Do you like Pizza? Yes No 6) Where do you like the most to go for Pizza? Dominos US Pizza Pizza world Pizza zone Others 7) Why you like to go in above mention Pizza restaurant? Quality is good Price is low Service is good Others 8) How much importance do you give to the following factors when you go for eating pizza? Very Important Important Least Important Not at all Important Quality Price Service Brand Ambience Customization Nearness 9) How much are you satisfied with the following factors in your preferred pizza restaurant? Very satisfied Satisfied Normal least Satisfied Not Satisfied Quality Price Service Ambience Customization 10) With whom you like to go in this restaurant? Friends Colleague Family G. F/ B. F Others 11) Is there any scheme in above pizza restaurant? Unlimited By one get one free Discount Price Coupon Others No scheme s 12) How did you know above restaurant? Friends T. V Add. Newspaper adds. poster. Internet Other 13) How frequently you go to this restaurant? Occationally Once or twice in week Once or twice in month rarely 14) When you prefer to go? In your free hours For meetings For parties For someone’s parties 15) What is the main reason you frequently go a particular restaurant? Quality of food is good Has a good friendly atmosphere your family children like it It is near your house Other 16) Name 17) Age 15-20 20-25 25-30 30-40 above 40 18) Area where you belong: 19) Contact No 20) Gender Male Female 21) Occupation Student Job Business Other 22) You’re monthly Income? 20000 Bottom of Form.

Postnatal Depression In Asian Women Health And Social Care Essay

Postnatal Depression In Asian Women Health And Social Care Essay Postnatal Depression affects around 10-15% of mothers having their first baby. Depression during this time is seen as putting the mother at risk for the onset of a serious chronic mood disorder. Studies have indicated that women who do suffer from postnatal depression have a history of depression and psychosocial difficulties (Oates, 2004). Overall South Asians in Britain make up a total of 4% of the ethnic minority population living in the United Kingdom and 50% of the ethnic minority population (ONS 2004). Thus tackling the mental health needs of different cultures is a major public health concern for both commissioning and provider services. Overall research indicates the rates of suicide amongst South Asian women are higher than any other ethnic group (Bhugra, Desai Baldwin,1999). Furthermore this rate is said to double for those women under the age of 30 (Bhugra, Desai Baldwin 1999). Oates (2004) states that these factors are further exacerbated during the postnatal period. Th us the need to understand the causes and origins of depression amongst this cultural group is essential in order for health visitors to provide effective assessments and appropriate interventions. However research looking at prevalence rates of Depression show little evidence of this illness amongst South Asians. For example this conclusion has arisen when looking at hospital admission rates. Cochrane (1977) found there to be lower admission rates for Pakistani Females and Males. This was further made evident in a follow up study conducted between 1971 -1981, which found that Pakistanis had low admission rates for all types of illness and disorders (Cochrane et al, 1989). Similar findings have been found in G.P admission rates. Gillam et al (1989) provided more generalised findings in which he found that Asian women in general have low consultation rates for depression and various other mental disorders compared to white women. Thus it would be valid to conclude at this point that hospital admission rates suggest that Asians do not suffer from depression. However Nazroo (1997) disagrees with these findings. He points out that the instruments which are used in the study fail to accurately assess the prevalence of mental illness within Asians. Similarly Brewin (1980) found that there was no apparent difference in G.P consultation rates for Depression between Asian women and White women living in oxford. He also stated that the figures which have indicated low consultation and admission rates, do not reflect low rates of psychiatric treatments. One could therefore suggest that there are flaws in considering admission rates and identifying mental illness amongst South Asians. The consideration of prevalence rates is not the focus of the present review, however the possible causes of low admission rates amongst South Asians shall be considered throughout the review in relation to the research findings. 2.1 Role of the Health Visitor in assessing Postnatal Depression The National Midwifery Council (2007) highlights Specialist Community Public Health Practitioner Nurses to be equipped with the skills and training to identify and assess mental health needs of mothers during the postnatal period. Furthermore, the National Institute of Clinical Excellence (2007) highlights the importance of health professionals identifying mental illness during the postnatal period and state: at a womens first contact with primary care health care professionals (including midwives, obstetricians, health visitors and GPS) should ask two questions to identify possible depression: During the past month, have you been bothered by feeling down , depressed or hopeless? During the past month have you often be bothered by having little interest or pleasure in doing things? A third question should be considered if a women answered yes to both clinical questions, such as is this something that you would want help with . Thus it is evident that identifying and assessing postnatal depression is pertinent to the role of the health visitor as they are in the frontline in providing early intervention and prevention. However, assessment of Postnatal Depression is challenging when faced with different cultural groups where behavioural, social, and cultural practices differ making assessment and treatments difficult. Aim The purpose of the present literature review is to examine the evidence regarding the causes of Postnatal Depression amongst South Asian Women. Thus through collecting and reviewing the research evidence is it proposed it will further expand our knowledge and understanding of Postnatal Depression amongst South Asian women. Furthermore, the review aims to make some recommendations for practice and identify some key areas in which the health visiting practice can further develop and propose various interventions which may be effective in addressing Postnatal depression amongst South Asian women. 4 RESULTS OF THE LITERATURE REVIEW Overall the final results included a total of 11 studies (refer to appendix) . The results indicated there to be a limit in the research on Postnatal Depression amongst South Asian Women. A total of two studies were identified within the search which had specifically looked at the origins of Postnatal Depression amongst South Asian Women . Furthermore these studies were conducted in Goa India, therefore there was question the generalisability of these findings being applied to population living in Britain. Thus it was decided to incorporate studies looking at Depression amongst South Asian women as it would contribute to understanding the origins of mental illness within this community. A number of categories emerged from the studies . These categories were further combined into a further sub categoroes (refer to figure )? categories. As a result the diagram shown (refer to Figure 1, p ) represents how the data was organised and the categories that emerged. The origins of Depression within South Asian Women Assessment of Depression within South Asian Women Diagram to show the how findings were analysed ORIGINS OF POSTNATAL DEPRESSION IN SOUTH ASIAN WOMEN a) Research Question: CULTURAL VUNERABILITIESb) Core Theme: c) Higher Order: ASSESSMENT CULTURAL EXPECTATIONS d) Lower order: Extended Family Living Cultural Expression of Depression Gender of the Newborn Stigmatisation 5 Chapter 1: THE ORIGINS OF POSTNATAL DEPRESSION IN SOUTH ASIAN WOMEN This chapter will examine the evidence available regarding the causes or origins of depression in South Asian women. Overall the results have indicated that that the causes or origins of depression are, due to the what the researcher describes as Cultural Vulnerabilities which mean that they are a result of being exposed to an environment of which depression is a unavoidable response. The results are presented the following format, description of each theme along with the supporting evidence. 5.1.1 The theme of Cultural Expectations: The theme of cultural expectations refers to those expectations formulated by the culture. Such expectations include conforming to cultural traditions. For instance living with the extended family aswell as pressures and expectations to have a male child. Living with the extended family largely refers to living with the mother and father inlaw, husbands brothers and sisters, which can lead to feeling oppressed with a number of family expectations. For example of the 11 articles reviewed the issue of extended family living occurred a total ? times within the studies as a cause of depression for South Asian Women. Shah-Sonuga-barke (2000) conducted a study looking at the relationship between the family structure and maternal mental health of two generations of Muslim and Hindu Women along with the influence this had on childrens behavioural problems. A total of 44 Muslim families and 42 Hindu families agreed to take part in the study. The mental health of the women was monitored using a Hospital Anxiety Depression Scale which is 14 item self report questionnaires. The results indicated that of 46% of the mothers and 40 % of the grandmothers scored above the scale for anxiety. Furthermore 29% of the mothers and 44 % of the grandmothers scored above the cut off point for depression, thus indicating that the majority of the randomly selected sample suffered from significant mental health issues. The findings indicated that grandmothers and children benefited from living in the extended family environment however it had detrimental effects on the maternal mothers mental health status. Thus suggesting that the traditional extended family, amongst immigrant communities is not always of benefit to its members and in may in some circumstances contribute to the risk in mental health. Similarly Hicks and Bhugra (2003) conducted a focus group study investigating the possible causes of suicide within South Asian women. A total of 180 South Asian women formed part of the convenience sample from 9 G.P practices and 24 South Asian community organisations in London area. The study was conducted in two parts the subjects were sent questionnaires focussing on the perceived causes of suicide and the findings from these results were formed the focus of discussion within the focus groups. The findings indicated that 90% stated a unhappy family situation to be causal factors. Thus further highlighting the family to be central in experiencing mental illness for South Asian Women. The possible explanation for these results is that grandmothers that may have grown up in their country of origin where such traditions may have been easier to conform to as there is no exposure to the western world. Thus in some cases failure to understand this concept they may project the same values to a generations that is growing up and being exposed to different cultures. In contrast to this study, previous research which has looked at the benefits of extended family living have shown extended families to be a protective factor in alleviating depression in women. For example, Birchwood et al (1992) elaborates on how extended family living reduces the likelihood of suffering with depression and suggested that the support and practical advice offered in an extended family can moderate the risks associated with the development of mental illness. Furthermore, on, Stainbrook (1954) suggested that the family structure plays a role in mediation of depression western cultures might be responsible for low levels of depression within South Asian Community . For example he stated that the frustrations and the problems which may be faced with in early life, for example marriage and new born are cushioned by the provision of many family members, who play a part in parenting within the extended family. Tseng and Hsu (1969) identified how the extended family setting brings about low levels of depression. They conducted some research on Twianese family and found that living within the extended family creates a feeling of togetherness and stability and there is a feeling of belonging. Similarly Violtles et al (1967) stated that the role of the family is important in the sharing of loss, it reduces a sense of isolation which can result in depression. It is acknowledged from the studies above that they were conducted on different cultural groups thus explaining the contrast in findings. However the implications of this in relation to health visiting practice and assessment of PND in South Asian women is that the perception of living with the extended family can be perceived as being positive it may be observed that these women living in a extended family setting are in a supportive environment however it is this environment which can initiate depression for South Asian women. Furthermore previous research that has highlighted the benefits of the extended have been conducted in 50s, 60s and 70s which poses question on the historical validity of these findings to the present day. The question of whether the findings are applicable to todays population are brought to light. Further on, the research has been conducted on specific cultures therefore is not applicable to all cultural groups, and further highlights the complexity of identifying causal factors. The limitations of the two studies are that they both used a small random sample thus posing questions on the generalisability of the findings. Furthermore the Hicks and Bhugra (2003) recruited only a English speaking sample thus the results are representative of those who are educated only , however recruiting from a sample that spoke little English would have increased the validity of the findings. However the validity of the study is increased as it is conducted in two parts using both a qualitative and quantitative approach thus increasing the validity of the findings. In contrast Hussan and Cochrane (2002) conducted a qualitative study using the grounded theory approach to explore the perception and causes of depression in South Asian Women. The researchers interviewed 10 women in Punjabi, Urdu and English who were suffering from depression, along with their carers who were also interviewed about the causes of depression . The results of the study indicated that conflicting cultural expectations were initiators of depression. The women stated that moving from their country of origin had fragmented the family set up therefore there was a sense of loss and lack of support from the extended family. They stressed that the extended family provided them with support when carrying out daily activities however moving to England there was too many expectations placed upon the women to fulfil the role of the mother, and wife and carrying out all the duties to maintain the respect of the family. This finding contrasts to previous findings which highlight the extended families to be contributory in initiating depression for women. A possible explanation for these results are that migrating from their country of origin involves the individuals leaving behind their homes and their culture. It is a period of adjustment into a new environment which can inturn lead to experiencing a sense of loss and isolation. In some cases this sense of loss can be like a mourning process which can take place at least until the new culture begins to replace some of the old ties. These feelings of loss are expected to be a normal process but if a women for example emigrates from her country of origin and fails to find a substitute for what she has left behind then it interfers with the adaption process. Thus these feelings of loss can inturn result in psychological and distress and illness. Therefore the role of the extended family in this case is protective. 5.1.3. Gender of the new born The gender of the new born has been highlighted to further initiate Depression for South women. Overall the studies indicated that there was a general preference for a male child. Being a female was considered to be a burden on the family. Thus the expectation to produce a male child places a huge expectation on the mother adding to her pressure to conform to these cultural expectations. Jambunathan (1992) studied 30 women in Madhuri India and examined social cultural factors in the development of depression. The interviews revealed that females were believed to be a curse on the family. For example one of the participants within the study stated that: instead of being born a girl it is better to be born a free sparrow or a crowor one should die (p264) . The participants within the study believed that females produced a burden on the family in relation to their marriage prospects aswell as financial stress in giving of dowries. The male was preferred as it was believed they would sup port them in old age and more importantly carry on the family name (Jambunathan 1992). Furthermore, Patel et al (2002) examined the cultural specific factors such as the gender of the infant and the association with Postnatal Depression. Indian women were recruited who were mostly Hindu in origin (89%) from Goa India who participated within the study. The results of the study indicated that at 6-8 weeks 23 % of the women had postnatal depression. At 6 months a total of 22 % of the women were depressed. 14 % of the women were considered to be chronically depressed. The results indicated that gender of the newborn was significantly associated with the development of postnatal depression. The results also highlighted marital violence to be significantly higher if the infant was a girl but lower if the infant was a boy. The results suggested overall there is a preference for a male infant within this cultural group. The data was collated over a period of 6 months using two different measures. Firstly the General Health Questionniare was employed and the EPDS was used postp artum. The problem with using the two different scales were that they may both measure different aspects of depression this is not made clear within the study. Furthermore the Konki version of the scale was utilized. The validity of the scale was investigated using a two stage pilot study thus there was no confirmation this was only a pilot study. The sample was located from a hospital setting therefore it puts question on the reliability of these findings to be generalised to the population of Goa, even though thes study concludes it to be representative of the population in Goa. Roderugues et al (2003) conducted a study which looked at the attitudes and perceptions of mothers towards childbirth. The results indicated that the poor relationships with the mother-inlaw, and husbands caused a great deal of distress for the women within the study. Furthermore the women in the study further claimed that the birth of a daughter further caused problems within their relationships with the family and the In-laws. Furthermore the gender of the infant was recognised by the fathers as being a possible cause of nerves for their wives. These findings further suggest that the cultural factors initiate depression. This study adds further strength to the previous study as the study incorporates the fathers and their perceptions. Furthermore the results are compared with depressed and non depressed women , increasing the generalisability of the findings to the general population. In contrast to these findings Goyal et al (2005) investigated whether such cultural factors such as the gender of the infant and arranged marriages are associated with the development of Postnatal. This was a quantitative study which involved administering the PPDS a Postpartum Depression scale to 58 self selected immigrant Asian Indian women between 2 weeks and 12 months postpartum livin in the USA. The researchers attached additional 14 questions including the age ethnicity and education , occupation, marital status and whether it was arranged and the years living in the U.S. Furthermore medical information regarding the pregnancy, type and the gender of the newborn was recorded aswell as the gender of the previous children. 69 % of the women reported in having an arranged marriage. Women were well educated with at least 50% having a masters degree 43% were described as house makers. A total of 59 % gave birth to a male infant and 41% gave birth to a female infant. Previous history of depression was reported in 7% of the women. The results indicated that 24% screened positively for symptoms of depression and the results indicated that there was no statistically significant difference in the level of depression of those women that had an arranged marriage compared to those who had not had an arranged marriage. Furthermore there was no statistical significance in relation to the gender of the newborn and depression. A possible explanation for the difference in these results are that three of the studies which have indicated gender of the offspring to be a initiator of depression were conducted in the participants country of origin, where such cultural traditions and beliefs maybe more prevalent. Whereas Goyal et als (1998) study was conducted on a sample of women who were educated and living in an environment where they were exposed to western beliefs and traditions thus such cultural beliefs were perhaps difficult for the participant to hold. In relation to the practice implications of these studies suggest that if gender of the newborn is a factor then the antenatal visits perhaps should question whether there is a preference for male child and whether there are any expectations and pressures placed upon them by the extended family. 6 Chapter 2 Assessment of Postnatal Depression in South Asian Women This chapter will examine the evidence available regarding the assessment of depression in South Asian women. Overall there is possible reasons as to why depression is difficult to assess these being the stigma surrounding the illness , the communication of distress, and the tools employed to assess depression in south asian women to be factors which can make assessment of cultural factors which have been discussed in the previous chapter difficult to detect. The results are presented the following format, description of each theme along with the supporting evidence. 5.1.1 Communication of Distress Words that represent emotional status in many European languages have been found not exist within the South Asian culture. Wilson and McCarthy (1994) found that South Asians living in the UK express their depression somatically. The study screened a total of ? patients in G.P practices It was found that Asian patients reported having a physical problem alone rather that a mental problem compared to White patients. Thus this may lead to the indigenous population being correctly diagnosed as having depression that the Asian population. Similarly Odell et al (1997) suggested that Asian patients tended to focus much more on the physical symptoms, thus it therefore made it difficult for G.Ps to detect depression. Thus suggesting that if the G.P is unable to detect depression accurately in Asian women they are less likely to visit their G.P. This suggests a possible reason for low consultation rates between Asian patients and Health professionals. Rack (1979) found that in the Asian Cultur e there is no acknowledgement for the word of depression being a mental illness. It was found that in the Asian culture Asians perceived illness as being judged by the degree of social dysfunction. Therefore if a women failed in her social roles then her illness would become apparent. On the other hand if a women expresses internal distress it is not recognised. Karaz (2005) compared depressive symptoms within two cultural groups. 36 South Asian immigrants and 37 European Americans were presented with vignette describing symptoms of depression along with a semi structured interview. The results indicated there were significant differences in the representation of depression. It was identified that depression for South Asian Women was measured through a breakdown of relationships within the family; in particular reference was made to their relationship with the extended family and husbands. In contrast European Americans characterised depression in relation to their biology and hormonal imbalances. This suggests that even if the symptoms of depression are prevalent . the recognition, and understanding and treatment of the illness is different across cultures. Gausia et al (2009) investigated the prevalence of PND amongst South Asian Women within the sub district of Bangladesh. A total of 346 women were followed from late pregnancy to early postpartum period. The risk factors identified were formulated using a questionnaire and women were followed up and administered the EPDS scale which was validated using the BANGLA version . they identified that PND could be predicted by a number of variables these being depression in pregnancy , prenatal death, poor relationship with mother in-law or husband mother or wife. It is evident from the literature that there are clear differences in the way in which depression is expressed within cultures. In order to diagnose the symptoms it is essential to have an understanding of the language, culture beliefs and values as it appears that these values play a part in the attitude of the sufferer. Therefore due to this in-depth knowledge of the persons culture there is question on the western diagnostic tools when interpreting illness, it is questionable whether these western diagnostic tools can be used with non western populations? Research has indicated that there are a number of problems of interpreting depression in different cultural groups, they have all concluded that there is a need to be more culturally aware and to consider social, cultural and economic aspects of a persons life as well as their attitudes and beliefs. Furthermore it highlights why depression rates are reported to be low in this community it is because of these cultural specific fac tors that rates of depression within this community may be lower or higher than originally assumed. Communication of distress Words that represent various emotions have been found not to be present within the some languages. Another possible reason for depression within the South Asian women is the issue of stigma Attached to illness within the Asian community. The illness of the mind is perceived as being madness within the culture and believed to be incurable. Therefore those suffering from the illness will not come forward for treatment. Furthermore those suffering from depression before marriage, their chances of getting married were reduced as the community was aware of this. I f the women however married and their depression arises there is pressure placed on the husband to remarry (Cochrane and Hussain 2002). Similalry Karaz (2005) further highlighted the stigma associated with the illness as South Asian women would refer to depression as being pagal or crazy which inturn affects her status within the family. These studies suggest depression is part of the living experience for these women for exampl e migrating to a new country or family. Thus it appears that asian women have internalised these beliefs , it then acts as barrier to them seeking any treatment or making their illness known. For this reason depression is likely to be high amongst this group . For example the role of the family again was a key instigator and asell a)s expectations placed upon the female to fufill the duties of a mother, wife and daughter -inlaw. Further areas identified to initate depression for women were migration from their country of origin Thus it is evident at this point there is a issue of personal space when living in this environment. The women may feel their personal space is expected to be shared amongst this environment. Thus in moving away from such traditions she is forced into their way of living thus creating a conflict between the generations and cultures. 6 Assessment of Postnatal Depression in South Asian Women Problems of measurement of depression across cultures: It is evident from the literature that there are clear differences in the way in which depression is expressed within cultures. In order to diagnose the symptoms it is essential to have an understanding of the language, culture beliefs and values as it appears that these values play a part in the attitude of the sufferer. Therefore due to this in-depth knowledge of the persons culture, it is questionable whether these western diagnostic tools can be used with non western populations? Research has indicated that there are a number of problems of interpreting depression in different cultural groups, they have all concluded that there is a need to be more culturally aware and to consider social, cultural and economic aspects of a persons life as well as their attitudes and beliefs. Furthermore it highlights why depression rates are reported to be low in this community it is because of these cultural specific factors that rates of depression within this community may be lower or higher t han originally assumed. This Chapter will focuss on the the validity of such tools such as the EPDS in indentifying Depression amongst South Asian Women.

Examining What Is A Serial Killer Criminology Essay

Examining What Is A Serial Killer Criminology Essay What is a serial killer? Many have their own ideas as to what a serial killer is, what they look like, and what kind of job they have or how they were raised or even where they live. In order for the reader to really understand the definition of a serial killer the research must pinpoint what makes a serial. Statistical data as well as demographic data will also be discussed so that it can show accuracy between profiles and stereotypes. Past studies and the articles under consideration mostly point out two major factors that result into causing the homicidal behavior. These factors are psychological aspects and disturbed family background. The studies that we are going to review have analyzed the serial killing attitudes using different approaches. Geographical Profiling, Decision Support System, Motives, Comparison of single and serial killers, Distinction between antisocial personality disorder and psychopaths, Demographics of victims, the White trash phenomenon and a criticism ove r generalities profiling are our studied approaches and findings. The psychological aspects include abnormal kinds of satisfaction that a homicide derives from abusive attitude. This satisfaction may be either of sexual nature or revenge or both. Other abusive activities such as indulging into drugs, alcoholism and minor crimes are also considered in the psychological aspects. A disturbed background at home includes split family, abusive parent or guardian, the circumstances that lead to staying at care. A child when goes through disturbed phases within family it is a big stimulus for that child to turn into a homicide. The children who live in foster care have a potency to engage into abusive activities in future when they leave care. The reviewed studies follow logarithmic and quadratic distribution, normalization parameter, literature review, integration approach, comparative approach, cinematic approach and profiling approach. Truth behind Serial Murder Serial homicide, in its youngest form was known by the FBI as a lust murder (Egger, 1998). Still the question arises as to what is the actual definition of a serial killer. Another describes a serial killer as one that explodes in homicidal rampage (Egger, 1998). Then you look at law enforcement and what they say is serial murder is sexual attacks, the death of men, women and children committed by a male killer (Egger, 1998). Though there are many definitions to what a serial killer may be, one may have to look further in depth to really understand what the definition is. Here are some ideas to think about when defining this aspect. First, serial murder occurs when one or more individuals commit murder of three or more people over a period of time. Second, there is a cooling off period between each murder. This could be weeks, months or even years before they go after another victim. Third, there is usually no connection between the victim and assailant. Forth, Serial killings are us ually different in geographic area and can move from one location to another. Last, but not least motives are not for material reasons, but for power and control (Holmes, 1998). As one may notice researchers have been studying and trying to create an iron clad definition to go by when establishing what a serial killer is. Although as difficult as one may think this is, the above mentioned characteristics of a serial killer help Law enforcement further in their serial killer cases. In another attempt at defining a serial killer it was stated as any offenders, male or female, who kill over time with a minimum of three to four victims who have a pattern with their killing that can be associated with the types of victims selected or the method or motives (Hickey, 2002). Ideologies of Serial murder There have been numerous researches done in order to create many categories, types, and labels of murders. Some of these categories include biological, psychological, and sociological traits (Siegel, 1998). Other researchers have gone further in categorizing murders as brain disorders, passive aggressive, alcoholics, mentally retarded, and hysterical (Hickey, 2002). Other researchers in yet more categories such as the visionary type who hears voices, which tell them to act in horrible acts. Then there is the mission type who believes it is their duty to get rid of evil people in the world and example of this is Hitler. Some examples of what may be considered as evil are certain religions, ethnic groups and homosexuals. Next, is the hedonistic type which commits violent acts for fun. They kill for only the pleasure of it, there is no personal gain with this type. Last, but not least there is the power type who desires to be in control (hickey, 1997). An example of this is actually a m ovie called Saw where they get pure pleasure by setting someone up in a contraption that will kill them if they do not do something for the killer. The victim does what is expected, but in most cases they still die thinking that they were going to live. This is also where the background of bedwetting and animal cruelty begins (Douglas, 1999). Males Serial Killers The earliest documentation after the 1800s of an adult male serial killer was Edward Rulloff, also known as the educated murderer, in 1846. It wasnt until the 1900s that we saw a dramatic increase (Hickey, 2002). A study done by D.K Rossmo in 1995 stated that males were involved in over 90% of serial murders. He found that the average age for a serial killer was around the mid-20. In his study he went on to show that 73% were white males, 22% were African American, 3% were Hispanic, and 1 % Asian (Hickey, 2002). The mobility classifying gets a little difficult for it differs for each serial killer. About one-third of male killers have killed people in multiple states. Over 50% of male serial killers stayed locally when committing their murders. Over 10% of serial killers use their own home (Hickey, 2002). Most victims however, are killed by a local serial killer. The victims of these serial killers can be categorized into three different targets. First, is the stranger. Next, which i s the most targeted is the acquaintances, and last but not least is the family members. The occupation of a male serial killer is very diverse. Jobs such as a plumber to a physician are common. Many known serial killers were in jobs you would never think of them being in given their nasty habits. A good example of this is Ted Bundy who was thought to have been a law student. Another was Bianchi who was a security officer and an ambulance driver as well. He over a seven year period held over 10 jobs (Egger, 1998). It is examples like these that show the assortment of backgrounds that these men share. It does not seem to be a factor as far as education goes. Some of these men never made it through high school whereas some did, yet they did not further their education past high school and a few did. In addition to this many also had a prior criminal history. Results were astonishing as the combination of offenses such as prison, mental hospital, property offenses, sex crimes, crimes on children, drugs, fire starting, homicide, and assault was 68% (Hickey, 2002). Next, what we will talk about is the importance of the motives and methods of a serial killer, which a lot of researches see as the most important. Eric Hickeys study illustrated that 41% of serial killers uses some fire arms. 42% of serial killers in his study used a combination of methods. Such methods that were used include 37% strangulation and 34 % stabbing. 26% used some bludgeoning, and 19% used firearms only. It went on to say that 13 % stabbed only. The last 2% used other means as their way of killing (Hickey, 2002). Serial Killer Most Frequent Method à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Albert DeSalvo Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Ed Kemper Shooting à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Carlton Gary Strangulation à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Robert Long Combination à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã‚ ¾ Kenneth Bianchi Strangulation (Hickey, 2002; Egger, 1998). Female Serial Killers Many do not think of a female as being a serial killer, but contrary to that belief they do exist. Females are more often than not dismissed as being serial killers, because of the stereotype under which they fall. Researchers provide evidence to prove that they indeed are capable of committing serial murder. When fitting women to this profile it is hard because you think of your mom who is loving and nurturing. The last think anyone wants is to think that their mother could be such a thing as a serial killer. The public just doesnt think of their mothers and sisters as having the capability of murder (Holmes, 1998). Unfortunately statistics show that 10 to 15 percent of American serial killers have been women (Jenkins, 1994). The FBI called Aileen Wuornos the first female serial killer after killing seven men by shooting them in the torso in 1989 (Egger, 1998). Females can be as cruel and uncompassionate as male serial killers (Abbot et al. 2001). Like the male serial killer there i s documentation of female serial killers going as far back as the 1800s. From 1826 to 1995 there have been a total of 59 cases of female serial killings. The number of victims killed within this time frame is over 834 (Hickey, 2002). Most of female serial killers seem to lead a normal average life. According to a study by Hickey, 32% of female serial killers have been homemakers, 18% were nurse or had been a nurse, and 15 % had a prior criminal record. Also like men the average were whit and around there early 30s. As far as female serial Killers victims it seems that according to research they fall into the same three categories as men. In most of the other aspects women are pretty close to the same in their serial killings. However motives seem to be somewhat different of that of male serial killers. These are usually based on emotions, such as being physically abused, sexually abused. The many aspect of a serial killer that were discussed in this paper show both the sides of a male and a female serial killer and the many profiling behaviors of each. Our reviewed studies have analyzed the relationship of all these factors using various techniques. It is possible that many serial murderers are apprehended before they kill three or more victims required to qualify as such. Similarly, there are some who are detained for mental institutions and not directly answer for their crimes. Others continue to kill many more people to over the years without being arrested.